Rebecca Szrama Animalwhispering
I make animal´s voices heard through telepathic communication with cats, dogs and other animals and translating for (their) humans.
I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:
Should you be successful, please confirm your availability to attend:
Additional Skype interview(s) during the week of March 16-20th 2020
The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020
Initiative's representative name
Initiative's representative date of birth
Initiative's representative gender
Headquarters location: country
Headquarters location: city
Where are you making a difference?
At the moment mainly in Germany as my clients are still mainly German. My work works via any distance and so I can make a difference worldwide, no matter where I am. I also have clients in Switzerland and already in Brasil, South Africa and Spain, so far.
Website or social media url(s)
Fostering emotional intelligence and behavioural competences
Enhance physical activity and wellness
Re-imagining the role of pets in society
Revolutionizing veterinary care for pets
What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?
for profit: an organisations whose main goal is to make income through business gains
1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.
The first Aha moment happened in Africa. In an encounter with an elephant I had the words in my mind "you are in my way". I was standing on a path with my car, where the elephant wanted to pass and I realized that him and I where communicating in some kind of way.
The second Aha moment occurred when I took part in my basis course on animal communication and it really, really worked to communicate with animals via telepathy. It felt like a gate to another, unknown, world opened up and i immediately saw the potential on how it changes the perception that humans have about animals and their intelligence and behaviour. And as a consequence, change the way humans empathize with and treat animals, any animals and, nature!
2. The problem: What problem are you helping to solve?
Humans still think they are superior to animals and nature, instead of being part of it. This is what we still learn in school and consequently how we treat animals. Cats & dogs are better off than farm animals. However, we still highly underestimate how clever, feeling and intelligent pets/animals are. We often are unaware of their real needs & wishes. Once we understand them better, it changes the way we connect with and treat animals & earth.
3. Your solution: How are you planning to solve this problem? Share your specific approach.
After every animal-talk the pet owner knows much better what his/her pet feels and wants and why it is behaving a certain way. He understands his/her pet much better, can empathize with it easier and better fulfill its needs. This leads to a closer and more intimate relation between humans and their pets. Humans are happier and more balanced when having a loving relationship with their pet.
It is possible to ask animals any questions: animals often can tell exactly why they are behaving a certain way, where they have pain, what causes an infection and sometimes also what treatment they need. A dog e.g. once told me it had "little animals in its bowels". The vet examined it and it had indeed parasites that then could be treated. Animals are super clever and intelligent and still underestimated.
In courses I teach other people to communicate telepathically with animals. Soon I will also offer the whole training so others can be a professional animalwhisperer too and help this way to change people’s perspective on animals, their understanding for them and by that improve their relation and wellbeing.
4. Innovation: How are you innovating or using unique approaches to solve the problem?
I discovered this form of communication accidentely in Africa & then joint several trainings on it. Using the telepathic or inner senses to communicate nonverbally (not via body language) with animals is innovative in our world. I engage in a real conversation with animals instead of reading body language or training signals. This way i can ask any question and animals can tell what they want or need. So far pet owners mainly guess and decide for their pet instead of asking it, what it wants or needs.
In kindergarden, school and university we are taught to use our brain and not our intuition. My work trains intuition, inner senses, empathy and feeling, which is much needed to change the way we treat animals, the planet and each other.
5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?
100% of people who book an animal talk with me are the "owner" of the pet and 99% of people in my workshops "own" animals, mainly a dog, cat or horse. After a talk or workshop people realize more than before that animals have feelings and emotions just like humans. This opens up the heart and leads to more understanding for the pet. Pet owners then trust their intuition more and can empathize easier with their pet. Especially people with traumatized dogs or cats respond to their pets expressed needs and develop calmness and trust to enhance their relationship. Here a clients feedback:
"Dear Rebecca, I thank you from the bottom of my heart for your sensitive translation. It was a very nice experience for me to communicate with my dog Gypsy in this way. For one thing, I noticed that our communication is working quite well and that I already understand Gypsy. On the other hand, I learned a lot of new and helpful things from and about Gypsy. Our conversation now makes it easier for me and Gyspy to deal with each other. E.g., Gypsy is very afraid of men. Now I know why and how I can support her. Our conversation touched me also personally and set a healing process in motion for me."
6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?
My work is not easily measured in numbers. However, in the 2 years of my business I have translated for nearly 200 people messages from their pets and have so far trained 34 people in communicating with animals. An impact success story: a client booked an animal talk as their 2 dogs did not get along with their 2 new kittens. They had to put fences between the animals and kept them in separate rooms as the dogs attacked the cats. After 5 talks to all 4 animals several conflicts could be solved, every animal knows its place in the household and they all sleep together on the couch now: animals and humans are relaxed and happy together. And, no animal needed to be given away, they all stay together peacefully now.
I plan to measure progress by increased numbers of animal talks per year and people trained, also as professionals, and even more by more success stories (which i already have)
7. Growth strategies: what are your main strategies for scaling your impact?
As my work force is the main limitation in scaling up, one leverage point to scale impact is to train other people in animalcommunication in offline and online courses, and use the trickle down effect. Another is spreading awareness on the possibilities and effects through books, using media (concrete television), and set up collaborations, e.g. with vets and animal-osteopaths. Maybe create a team of professionals animalwhisperer and definitely enter the english speaking market next and then operate worldwide (possible through skype and zoom as animaltalks are possible via any distance).
8. Creating shared value: How does your initiative create value for different stakeholders?
The main stakeholders of my work are: petowners and their families, pets/animals, vets, animal osteopaths, alternative practitioners and nature. Value for petowners & pets is direct: their relationship deepens, the animal is better understood, more relaxed & healthy (e.g. after getting the right treatment or food..) and the owners are feeling calmer & more connected. Stakeholder treating animals healthwise can do so with more accuracy after the animal expressed where and what kind of pain it has. This forms a society with more empathy and a healthier relationship between animals and humans. And will lead to humans respecting animals as equal beings with feelings. This then results in a more respectful view also on farm animals and nature.
9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?
Short term: the budget i need to keep my business going is small with few fix costs (I work from home and online). I still cross-fund with consultancy work and continually work on growing my animalwhispering business through giving lectures, social media, marketing on TV and exhibiting at fairs.
Mid and long term: giving more workshops increases revenue as they are more pricely than animal talks as well as long term human/pet coaching. I add different higher priced products soon: e.g. selling trainings as professional animal whisperer as one product (rather then 3 courses), add animalcommunication safaris to Africa and create online products that are independent of my work force (books, online courses..). Also, invest in marketing&sales.
10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?
At the moment I am the only team member. I regularly hire business consultants to support me in growing. In the near future, once cash flow is more stable, i would like my team to consist of an admin support (maybe online virtual assistant) who is reliable, quick thinking and well organized; a social media expert who will feed my several SM accounts for me, a webdesigner and SEO expert and maybe other experts on talking to and healing animals to create more impact on the pet-human bond.
11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?
I would love to explore more the possibility of training kids in talking to animals telepathically: for young kids, maybe including it in schools. I have already been invited to one school for a talk and am currently asked to train kids from a friend.
By teaching kids from a young age on to communicate with and understand animals, we influence the root of our society and empathic behaviour! Setting up a foundation for that is another goal of mine.
Also, the prize would allow me to grow faster through expanding my team (see above) and create awareness with a wider range (invest in facebook ads and so on). As my work is still so new and unkown to many people a big part of my job is to raise awareness on its possibilities and chances.
12. How did you hear about this challenge?