Let's be great with pets

Launch systematic work to foster respect for pets by means of contests, exhibitions, lectures and other methods.

Photo of Ярослав Базуев
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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Yaroslav Bazuev

Initiative's representative date of birth

12021997

Initiative's representative gender

  • Man

Headquarters location: country

  • Russia

Headquarters location: city

Izhevsk

Where are you making a difference?

SAME

Focus Areas

  • Re-imagining the role of pets in society
  • Fostering a culture of healthcare for pets

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €1k - €10k

Organisation Type

  • youth-led initiative: organisations, whether informal or formal, created and led primary by young people

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

At the beginning of this year, the Law on Responsible Handling of Animals entered into force in Russia. Of course, positive changes are outlined. At the same time, this also affected the opportunity to organize events dedicated to the topic of pets. For example, organizing exhibitions now requires not only the presence of veterinary passports but also a specific setup of exhibition area. Thus a risk emerges that people simply will choose to not bother with organizing events. Some organizations have already decided not to hold events due to difficulties in complying with the law (even having participants for many years!) In order to promote pet-human bond, it's significant to keep and reorganize good practices in new circumstances.

2. The problem: What problem are you helping to solve?

There is no systematic work to foster respect for pets (it's mostly occasional).

3. Your solution: How are you planning to solve this problem? Share your specific approach.

Main (target) audiences are families with young childs (up to 7-8 years) and youth. This project (in current state) consists of three (public) stages: 1) "Entry-point" events (meetings with groups of children about importance of pet-human bond); 2) Contests (creating engagement by drawing, video competitions and possible different means); 3) Exhibitons and lectures about healthcare of pets.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

The key feature is an integrated approach: it isn't only about exhibitions or lectures. It's about consistent creation of awareness.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

Better understanding of interests, problems and concerns of others leads to development of empathy and emotional intelligence. Collaboration is being promoted through cooperated solution of problems (for instance, upbringing in families, participation in contests for teams). Additionally, the project might help to reduce violence (by caring as a new norm).

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

On surface, amount of events and attendants/participants matters. Coverage in media and social networks is also a useful source of data. Still, when it comes to social effect, it's about number of acts of violence, homeless pets and less obvious changes (such as rise of interest for healthcare for pets).

7. Growth strategies: what are your main strategies for scaling your impact?

Spread to the rest of Udmurt Republic and nearby regions may be organized via sharing of information about used methods and tools for this project.

8. Creating shared value: How does your initiative create value for different stakeholders?

Businesses get new potential customers attracted by responsible practises. Local authorities might have less pressure dealing with homeless pets and better public image. NGOs and activists will have more incentives to cooperate on a specific initiative. "Medias" enjoy rather unusual news stories.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

It may be reasonable to count not on financial support, but on provision of support in specialists, spacing, promotion and so forth by organisations and individuals. For instance, local public libraries as well as schools may become partners. In future, paid courses and events may be considered.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

Successful team should be able to work (or ready to learn quickly) in the following fields: - educational programmes; - organisation of events; - partnerships (with government structures, businesses, etc); - media (including social media); - finance and inventory management and so on.

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

This may reveal that systematic work has better results and inspire others for elaborate plans.

12. How did you hear about this challenge?

  • Article in the news

Evaluation results

3 evaluations so far

1. OVERALL Evaluation

Yes, absolutely! - 33.3%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 33.3%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 33.3%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 66.7%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 33.3%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 33.3%

No - 0%

4. Does this entry have potential to GROW & demonstrate LEADERSHIP?

Yes, absolutely! - 33.3%

Yes/maybe - 0%

Maybe - 33.3%

Maybe/no - 33.3%

No - 0%

5. Is this entry VIABLE?

Yes, absolutely! - 33.3%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 33.3%

No - 0%

6. Does this entry have POTENTIAL TO CREATE SHARED VALUE?

Yes, absolutely! - 33.3%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 33.3%

No - 0%

7. FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions or used an old model in a new way - 50%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 50%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 50%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 100%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 50%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 100%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 50%

Other option - 0%

8. FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 100%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 0%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 0%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 0%

POTENTIAL TO CREATE SHARED VALUE: Your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 0%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon - 0%

Nothing – I thought everything was great! - 100%

Other option - 0%

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