Ants Safety

I want to make fencing anthills. They can disappear, and ants in the forest - orderlies.

Photo of Нурия Кинзябаева
4 2

Written by

I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Kinzyabaeva Nuriya Salavatovna

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • Russia

Headquarters location: city


Where are you making a difference?

Republic of Bashkortostan, Kugarchinski district, v. Bicbulatovo

Website or social media url(s)

Date Started


Focus Areas

  • Re-imagining the role of pets in society

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €1mil - €5mil

Organisation Type

  • youth-led initiative: organisations, whether informal or formal, created and led primary by young people

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

We are Muslims of Russia, we always cherished the nature of the places where we live. Now, when we are trying to develop tourism, we see that not everyone is brought up with a love of nature. There are tourists who can just destroy the anthills for fun, leave the trash in the forest, pollute the river source, which causes discontent of local residents. I want to take responsibility and begin to enclose the anthills, put on them funny signs with information and rules of behavior in nature .

2. The problem: What problem are you helping to solve?

The problem of nature pollution and destruction of anthills in Bashkir forests.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

I have a team of like-minded people of 10 people. 1. I plan to carry out explanatory work with local people. 2. I want to join forces. 3. Prepare skilled men to prepare fencing. 4. Making fencing and signs. 5. Listing plates in 3 languages. 6. Install them everywhere, where the tourist steps.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

I think this is nothing new. Our grandfathers already installed fencing. But they collapsed. Therefore, they can be replaced by more stable (iron) enclosures.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

Our example has served the younger generations. This solves the problem of violence, neglect of nature, consumer attitude to everything.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

1. The question of live communication between people with a single idea is resolved, their cohesion, interaction. 2. By placing an order for fencing, we enable local businessmen to earn money. 3. We educate the young generation in a love of nature.

7. Growth strategies: what are your main strategies for scaling your impact?

Our project provides an opportunity for others who want to do this, where they live. After all, people follow each other. And sometimes you just need a push. I also want the project to be adopted at the state level. And so that further the state itself would help activists of other areas.

8. Creating shared value: How does your initiative create value for different stakeholders?

The value of this project is that people rethink their attitude to nature, to their inhabitants, even if it is an insect, like an ant. It follows that people helping nature will help themselves, uniting, communicating, doing good deeds.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

1. Our efforts to inform people amount to 1 million Swiss francs. 2. The separation of activists and the recruitment of a field team is 1 million Swiss francs. 3. Ordering and manufacturing of fencing - 1 million Swiss francs. 4. Installation - 1 million Swiss francs. 5. Work with the media and attracting attention in subsequent years - 1 million Swiss francs.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

There are 3 active people in my team who lead the remaining 7 people. I want to tell you about these 3 people. 1. Kinzyabaeva Nuria Salavatovna, journalist, active member of the team, author of radio and television programs on the environment. 2. Sagitov Fidan Maratovich - an experienced tourist instructor who leads tourists to interesting places and sees with his own eyes the bad manners of some tourists. 3. Absalyamova Julia Alikovna - organizer of tours in the Urals. Experienced travele

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

I will talk about my project everywhere. to attract the public to nature, to a loving attitude even to anthills.

12. How did you hear about this challenge?

  • Social media

Evaluation results

3 evaluations so far

1. OVERALL Evaluation

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 100%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 33.3%

Yes/maybe - 0%

Maybe - 33.3%

Maybe/no - 33.3%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 0%

Yes/maybe - 33.3%

Maybe - 66.7%

Maybe/no - 0%

No - 0%

4. Does this entry have potential to GROW & demonstrate LEADERSHIP?

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 66.7%

Maybe/no - 33.3%

No - 0%

5. Is this entry VIABLE?

Yes, absolutely! - 0%

Yes/maybe - 33.3%

Maybe - 66.7%

Maybe/no - 0%

No - 0%


Yes, absolutely! - 0%

Yes/maybe - 33.3%

Maybe - 66.7%

Maybe/no - 0%

No - 0%

7. FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions or used an old model in a new way - 50%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 0%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 100%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 0%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 100%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 0%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 0%

Other option - 0%

8. FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 50%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 100%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 0%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 50%

POTENTIAL TO CREATE SHARED VALUE: Your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 50%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon - 50%

Nothing – I thought everything was great! - 0%

Other option - 0%

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