Equestrian therapy, from young kids to elderly We also work with dogs. For well-being, selfconfidence and pleasure (therapeutic by itself).

We form a therapeutic triangle : patient - animal - equitherapist, to help the patient to discover himself/herself and his/her strengths.

Photo of Florence Yazdanpanah
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Written by

I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Florence Yazdanpanah, President

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • France

Headquarters location: city

Le Pin

Where are you making a difference?

Toute l'Ile-de-France

Website or social media url(s)

https://www.facebook.com/QilinLePin/ www.qilinasso.com www.qilineduc.fr We actually run a business (Qilin) and a non-profit organisation (Reverence) This last one does not have social media yet and Qilin has several but we are operating a transition at present (therapy is now handled by Reverence and Eduction Through Horse is handled by Qilin. Qilin is about to become a business.

Date Started

February 2016

Focus Areas

  • Fostering emotional intelligence and behavioural competences
  • Promote inclusivity
  • Enhance physical activity and wellness
  • Re-imagining the role of pets in society
  • Revolutionizing veterinary care for pets

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €50k - €100k

Organisation Type

  • nonprofit/NGO: an organisation that uses its resources to achieve a purpose outside of creating profit
  • educational institution: an organisation dedicated to teaching and learning, including primary, secondary, tertiary institutions, and vocational schools
  • hybrid: a combination of different types of organisations, such as a social enterprise (an organisation that applies commercial strategies to maximize improvements in human and environmental well-being)

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

A group of friends who definitly want to share the new eye we have on horses and their role within our society. Horses (and dogs as well) give us so much, are so much helpful to us, on a daily basis, that we found they can help us to help other people : sick people, young kids, elder people, disabled people, but also any person whose desire is to feel better, to know better who he is. We and our animals have a strong educational role, especially with teenagers who does not know exactly know what can be very important in their life and what could be secondary. We and our animals can change priorities. Our chore values are respect, mutual aid, integrity.

2. The problem: What problem are you helping to solve?

Our society tends to be more and more individualistic and we forget about nature, animals, other persons, even our close neighbour. This is a question of education and awareness. Horses teach us so much about helping others, being happy to help, taking care, being aware of who we are and what we can do for others. Before it is too late we want to contribute to solve this individualistic point of vue.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

The horse is our emotional miror. He shows us our emotional condition at this sharp moment. The therapist job is to be able to read how the horse behaves according to the patient's behaviour. Having access to our emotions gives us information about who we are : our capacities (often unknown or hidden) our strengths, but also our weaknesses, and our needs. There is no judgement with animals, specially horses, so that we feel confident with them. It does not matter if they see our interiority, and we feel it very quicky. Horses open a new window towards other individuals and, towards nature which are sources of knowledge. Then, communication, open-mindness, initiatives are possible. On the other hand, taking care of a horse is very important for sick persons, disabled persons, young or elder people who are used to be cared of most of the time. When a person is happy with a relation built with a horse her/his capacities are strongly increased. This is a very good starting point of our approach. Such a big animal who needs so much being cared of. We can meditate this point.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

Our approach is unique because we all come from different professionnel fields, different backgrounds different origins, and we all work as a team. Our team is currently composed by 2 equitherapists, 2 nurses, 1 horse-riding teacher and one French teacher - equicien (myself), plus other people involved into the business development and management. We share our practice methods, we are rich of expériences. We work on the equitherapy field as well as educational field. We break the walls between the handicap and the valid worlds.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

The horse (or the dog when we work with a dog) is the center of our approach. Since he is at the center of our approach, we have a strong respect for him. Our horse is compulsory in our way of working as an animal. Since the horse has a very strong emotionnal intelligence we respect this integrity because we need this integrity. This is because a horse is free to react (in a very quick and very intensive way sometimes) we can read his reaction. Roughly, the way he reacts tells us about the patient emotional conditions.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

When we start Qilin as a non profit organisation in 2016, our 1st realised turnover over 11 months was 7K€. In 2019, our turnover is over 70K€. Qilin is about to be split in a profit organisation (QilinEduc) and a new non-profit organisation called Révérence, who was born in March 2019.

7. Growth strategies: what are your main strategies for scaling your impact?

Internet, social media, international markets.

8. Creating shared value: How does your initiative create value for different stakeholders?

Our professionals get paid for their practice, we rent horses and maneges to the equestrian center. The future QilinEduc will create value.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Our business is ready for the next 3 years (approved by our accounting expert)

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

We currently work with free lance equitherapist, nurses and teachers. We have the plan to hire new management people to keep on developp the activity over the next 3 years.

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

We need to buy a truck to go to jails with our horses and dogs, to old people résidences, to disabled people résidences to spread over our region with our well being methods.

12. How did you hear about this challenge?

  • Recommended by others

Evaluation results

3 evaluations so far

1. OVERALL Evaluation

Yes, absolutely! - 100%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 66.7%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 0%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 66.7%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 0%

No - 0%

4. Does this entry have potential to GROW & demonstrate LEADERSHIP?

Yes, absolutely! - 66.7%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 0%

No - 0%

5. Is this entry VIABLE?

Yes, absolutely! - 0%

Yes/maybe - 100%

Maybe - 0%

Maybe/no - 0%

No - 0%


Yes, absolutely! - 33.3%

Yes/maybe - 66.7%

Maybe - 0%

Maybe/no - 0%

No - 0%

7. FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions or used an old model in a new way - 50%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 0%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 50%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 0%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 100%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 50%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 0%

Other option - 0%

8. FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 0%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 100%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 50%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 50%

POTENTIAL TO CREATE SHARED VALUE: Your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 50%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon - 0%

Nothing – I thought everything was great! - 0%

Other option - 0%


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