Improving Life Quality of Aging Animals Program

The program is aimed at improving the quality of life in aging animals by developing a set of measures based on the use of stem cells

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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Alexey Lavrik

Initiative's representative date of birth


Initiative's representative gender

  • Man

Headquarters location: country

  • Russia

Headquarters location: city


Where are you making a difference?

Central Federal District of Russia

Website or social media url(s)

Date Started


Focus Areas

  • Promote inclusivity

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €50k - €100k

Organisation Type

  • for profit: an organisations whose main goal is to make income through business gains

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

Today, almost every family has at least one pet. Between humans and animals, a stable psycho-emotional bond is formed. The pet becomes a member of the family. However, the life expectancy of domestic animals is much shorter than the life of a human. Animals often manifest age-related diseases that bring suffering to both them and their owners. Therefore, it is extremely important to develop a set of measures to continue a healthy and active life for pets.

2. The problem: What problem are you helping to solve?

Nowadays human has managed to achieve the extension of his life and increase its quality in old age. This achievement continues to be equalized in the form of age-related medicine. However, in veterinary medicine this direction has not received such a spread. Therefore, a person often remains face to face with age-related diseases of his pet.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

Significant work will be done to solve this problem, it includes the following: The rationale for the use of stem cells, a set of training and other measures as a program to slow down degenerative processes and preserve the basic physiological functions in animals of an older age group based on published data and the opinions of veterinarians. Clinical testing and improvement of the developed program. Work on the implementation of the program: educational activities among the veterinary community and civil society, interaction with educational institutions and public authorities.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

Practical gerontology in veterinary medicine is practically absent, therefore, work on the spread of this direction is innovative. The large-scale use of stem cells in veterinary medicine can make a breakthrough in many directions, including solving age-related problems in animals. For the first time, an integrated approach to improving the quality of life of aging animals was applied.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

The pet-human bond gives rise to a strong psycho-emotional attachment. A person receives emotional support and psychological relaxation from an animal. Usually, an animal becomes a center that attracts the attention of the whole family, develops empathy skills in humans. However, the life span of a pet is often significantly shorter than that of a human. The animal quickly reaches old age and dies. It is extremely important to maintain the longest possible active life of the pet.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

The creation of a program that comprehensively solves the problems of aging animals, introducing the most advanced methods of treatment and care, it provides a new fundamentally different view of the interaction between human and pet. Progress will be evaluated by the distribution of this program among organizations and animal owners, as well as by the development of discourse in the field of veterinary gerontology.

7. Growth strategies: what are your main strategies for scaling your impact?

The growth strategy of the program is its wide distribution in veterinary medical institutions. Our team will strive to ensure that the veterinary gerontology area becomes a component of educational programs in the preparation of veterinary specialists. We will also promote the idea of creating gerontological departments in veterinary clinics.

8. Creating shared value: How does your initiative create value for different stakeholders?

The implementation of the program will ensure the creation of the following value: - carrying out services (stem cell therapy, veterinary supervision, carrying out trainings and physical exercises for the animal); - consulting on the implementation of gerontology in veterinary medicine; - development of modern applied veterinary science; - increase the duration of active life of animals, which leads to an increase in humanization and the level of happiness in society.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

As part of the project, programs for the treatment and care of aging animals are being developed, and educational programs on veterinary gerontology are developed and implemented. Short and medium term - the creation of a laboratory and treatment base and the development of educational courses for veterinarians, animal owner associations, nursery owners. Profit from veterinary activities, specialist counseling, as well as educational activities. Long term - a laboratory and medical base, the creation of branches providing specialized care and treatment of elderly animals at important educational institutions, as well as in large veterinary clinics.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

The team that ready to begin the project has 8 people. It includes 2 candidates of sciences (PhD), each of them has over 20 scientific publications, mainly in domestic publications; 2 graduate students, each of them has over 10 scientific publications, mainly in domestic publications; 4 qualified specialists. The project is led by an experienced manager who has opened a biotechnological enterprise “from scratch”. The team has experienced economists and marketers.

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

We will launch an extensive public discussion of gerontology issues in veterinary medicine, and will develop and launch a program to maintain the health of aging animals, including the use of stem cells. We will introduce this program into veterinary practice and will conduct a wide dissemination of the principles set forth in the program.

12. How did you hear about this challenge?

  • Recommended by others

Evaluation results

3 evaluations so far

1. OVERALL Evaluation

Yes, absolutely! - 33.3%

Yes/maybe - 66.7%

Maybe - 0%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 66.7%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 0%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 33.3%

Yes/maybe - 66.7%

Maybe - 0%

Maybe/no - 0%

No - 0%

4. Does this entry have potential to GROW & demonstrate LEADERSHIP?

Yes, absolutely! - 33.3%

Yes/maybe - 66.7%

Maybe - 0%

Maybe/no - 0%

No - 0%

5. Is this entry VIABLE?

Yes, absolutely! - 33.3%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 33.3%

No - 0%


Yes, absolutely! - 33.3%

Yes/maybe - 33.3%

Maybe - 33.3%

Maybe/no - 0%

No - 0%

7. FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions or used an old model in a new way - 100%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 33.3%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 66.7%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 0%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 33.3%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 33.3%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 66.7%

Other option - 0%

8. FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 0%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 0%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 100%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 0%

POTENTIAL TO CREATE SHARED VALUE: Your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 100%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon - 0%

Nothing – I thought everything was great! - 0%

Other option - 0%

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