FdCats/Jornadas Felinas Andaluzas

We are leading the Community Cat Welfare in Andalucia spreading TNR and Ethical Management from Cat Caregivers to the Administration

Photo of FdCATS .
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Written by

I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Emma Infante Sentelles FdCats Co-founder.

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • Spain

Headquarters location: city


Where are you making a difference?

All Andalusia and part of Spain

Website or social media url(s)

https://fdcats.com/ https://twitter.com/JfAndaluzas?lang=es https://www.facebook.com/JfAndaluzas https://www.instagram.com/jornadasfelinasandaluzas/ Youtube channel https://www.youtube.com/channel/UCYdtXWjm82RU9pd_v5N7QWQ/featured

Date Started


Focus Areas

  • Fostering emotional intelligence and behavioural competences
  • Promote inclusivity
  • Re-imagining the role of pets in society
  • To improve the awakened about cat abandonment and global commitment on cat wefare and community care

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €1mil - €5mil

Organisation Type

  • nonprofit/NGO: an organisation that uses its resources to achieve a purpose outside of creating profit
  • civil society: a community of citizens linked by common interests

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

Mercedes - a cat wise lady - call me in tears from Andalusia saying "our cats are in danger because they are people don't know enough about best practices". What does can we do? -Just to welcome the best experts to talk everybody about, - id said- if you do it, I could bright them in. Six months later the Cordoba University auditorium was full off 270 cat cares ladies with the eyes full of hope. Was astonishing for everyone. All the cats are save now. The municipality changes his mind and now TNR is legal and supported for more cities and towns. We are lobbying for bigger recognition in local regulation. No one understand the community cats miracle. We never imagine that our love for non owned cats, and our community would push us so far.

2. The problem: What problem are you helping to solve?

The cat overpopulation, and the cats abandon because people think home cats can survive on the streets without human support. Cats are dangerous places to home cats and shelter are death for feral cats. Only TNR has the scientific support as a solution to over population, is safe, effective and ethical. Spain is on the top of companion animal abandon in Europe. Street dogs population control is better than other places but cats need us.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

We promote the best practices in cats protection (throught digital publication, public and private meetings, media and phone consultations and assesement). We ensemble animal protection professionals, administrations and entities, through the reporting of infringements, the promotion of good practices, and the moral, legal and scientific development of the community cats in its home variants, feral and abandoned waiting for adoption. Our objectives are aimed at improving the rates of application of measures that protect cats regardless of whether they are owned or not (Identification and sterilization) increasing the global knowledge of feline needs. We work side by side with cat cares people, stakeholders, associations and political and technical responsible for animal welfare. We create, save, publish and support text documents, and tools and video to spread the knowledge that lead the way to a respectful and healthy relationship with community cats. Promotion and follow-up of the Cat Manifesto Spain , as well as the Decalogue of the Rights of the Feral Cat , coordination of multidisciplinary working groups, preparation of papers, articles, lectures, and coordination of events.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

Our best known practice is to create and manage the Jornadas Felinas Andaluzas. No one is doing the same as we do in Spain at that level. We are inspired by big charities from EEUU (we received big moral support from Alley cat allies with a video https://www.youtube.com/watch?v=RcgMjwf1k2c) and the UK but we are doing it without regular donations. We are dreaming to develop new communication tools from our real and with our people as stars. The best facts Project is coming, but an economical support is needed. We need to improve our digital site and incorporate a graphic designer for our new contents. Also some help to study and visit new place to learn and or to teach. We’are loosing some important meetings beacuse the lack of founds.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

There's is not enought studies that talk about how to take care of community cats helps to the cat careers heatlh and to the community health but we want to prove as We know the regular protection provide to community cats has a good impact most of it in a emotional point of view. Help to teach to the children respect and care values, integrates people of different ages, prevent violent behaviours, introduce a community identification and solidarity. We must to have the opportunity to show all this experiences that we noticed since we are working in the community cat world. We see how the cat ladys community are devoted of that special task what it is to take care- in an altruistic way- of cats following scientific, legal and technical regulations.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

To avaluate the impact is one of the most important and most transcurate ítems of our dayly practice but in our major event we do one satisfaction questionaire and we obtain about 8 to 9´5 on 10. Jornadas Felinas Andaluzas allways is up the objectives in number of assistans , media support and money raised for the event. The extra money we reach we donate it for the local charity to do more TNR in the local communuty cats. We are also creating some avaluation tools inside the project handbook with time lines and different goals . To work with the administration and to be adapted to the political situation made us wait for legal and sharable achivements.

7. Growth strategies: what are your main strategies for scaling your impact?

Now we are working in our Project hahdbook We need to improve our web site, to reach a designer for the educational material allready made but unpublished. We aim also to visit each single main city on Andalucia to talk with the responsables of animal welfare. We want to do a big meeting in Madrid with international stars in cats protection. We know we can engage hundreds of cat stekholders and make a big difference from worsts to best.

8. Creating shared value: How does your initiative create value for different stakeholders?

To be aware of all the scientific, legal and political advances on cats protections is difficult even for the administration. We are doing that ( we talk 5 different languages) and We have the animal activist suport because we belong to one of them as far we are on it . To of us are Master in Law and Society (Agnes Dufau is also teacher on that Master and she wrote the only book was published about Legal Statute of community cats on Europe), one is Anthorzoologist studing a Digital Journalism Master to improve the communication skills. We a have had allways support one important is from important veterinarians the feline medicine group GEMFE but also from famous actors as dani Rovira y Fernado Tejedor and writters as Rosa Montero.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Our size will depends from budged. Right now we are working for free using digital tools and personal resources. For the Jornadas Felinas Andaluzas (5000 euros aprox. each). We have sponsor help . We can do better if we Will receive your award. We are growing step by step.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

We are three people working for free. Two people We spend 20 hours by week during 40 weeks a year Secretary and Technical responsabile. The thirth 10 hours by week 30 weeks the President and asseasement. We need to asume on graphic desingner about 100 hours. We are waiting for Budget for a new web site. We don't want , right now, to have a salary but we need a budged for travel and education.

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

Community Cats are always missrepresented , everybody love dogs (we also) but we are working for the integration and ethical manage of ownowed cats because they need us more tan nice al well educated dogs and users. If Purina shows to the world that even this amazing company looks, at least once, for community cats We could say we have reached a new era, a more nice, commited and save reallity.

12. How did you hear about this challenge?

  • Recommended by others
  • Word-of-mouth

Evaluation results

2 evaluations so far

1. OVERALL Evaluation

Yes, absolutely! - 100%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 50%

Yes/maybe - 50%

Maybe - 0%

Maybe/no - 0%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 50%

Yes/maybe - 0%

Maybe - 50%

Maybe/no - 0%

No - 0%

4. Does this entry have potential to GROW & demonstrate LEADERSHIP?

Yes, absolutely! - 50%

Yes/maybe - 50%

Maybe - 0%

Maybe/no - 0%

No - 0%

5. Is this entry VIABLE?

Yes, absolutely! - 50%

Yes/maybe - 50%

Maybe - 0%

Maybe/no - 0%

No - 0%


Yes, absolutely! - 50%

Yes/maybe - 0%

Maybe - 50%

Maybe/no - 0%

No - 0%

7. FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions or used an old model in a new way - 50%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 100%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 0%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 50%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 50%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 50%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 0%

Other option - 0%

8. FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 0%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 0%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 0%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 0%

POTENTIAL TO CREATE SHARED VALUE: Your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 100%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon - 0%

Nothing – I thought everything was great! - 100%

Other option - 0%

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