O'Loty t'invite dans la forêt magique Boreea

Dans ce livre pour les 2 à 12 ans, il est question de la préservation des espèces ainsi que de l'entente entre les êtres, photos à l'appui.

Photo of Marina Anca
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Written by

I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Marina ANCA (pen name)

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • France

Headquarters location: city


Where are you making a difference?

It's a book written in French & English so the message can be spread worldwide. The main character is a cat, lost in the forest who talks with a squirrel (O'Loty) about humans and animals and eventually finds a family. Leveraging the pet-human bond: YES, it's a book for children Power of the pet-human bond to promote inclusivity: yes, it's one of the goals of my story Re-imagining the role of pets: YES pets have always been human's friends and the book reminds that

Website or social media url(s)

I am followed by more than 2000 people https://www.facebook.com/marinaancawriter?ref=bookmarks

Date Started

Already published in august 2019.

Focus Areas

  • Fostering emotional intelligence and behavioural competences
  • Promote inclusivity
  • Re-imagining the role of pets in society
  • My book underlines the care required for saving endangered species with photos

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • Less than €1k

Organisation Type

  • civil society: a community of citizens linked by common interests

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

The story began with my finding Kiwie, my cat. It was towards a post on Facebook. I did not plan to have another pet and yet here she is and makes us all happy.

2. The problem: What problem are you helping to solve?

My book and its message for saving pets do not have enough media coverage for the moment because I have a small means-less publisher.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

That's why I need you (and the prize)!

4. Innovation: How are you innovating or using unique approaches to solve the problem?

I work with my heart, with my own picture and texts and do not copy anyone, so no "framework".

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

It's the story in itself. This is the introduction: "Somewhere in the magical forest Boreea, a grandfather and his granddaughter were sitting on a bench, in the shade of a hundred-year-old tree. Nobody could see them. However, they could observe everything around them. They were listening to the birds chirping, the leaves rustling and, oddly enough, to a cat talking to a squirrel! Both the cat and the squirrel had shiny coloured* furs. While the squirrel’s fur reminded the rusty-red of dried leaves, the cat’s fur was mostly white with speckles of grey like the stone on which it was sitting. The little animals were observing each other, without knowing how much they were alike or that they would become good friends, as in the old saying «Birds of a feather stick together». * “colored” in US English.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

I promote kindness towards animals, education and culture.

7. Growth strategies: what are your main strategies for scaling your impact?

This is my second of three books with animals birds and nature and in June 2020 I will be publishing a 4th one. I'm writing it :)

8. Creating shared value: How does your initiative create value for different stakeholders?

I do not have stakeholders.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

The money I earn I implement in journeys for more photo-material.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

"Me myself and I" so I would like some help media-wise.

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

My cat will be known and I can put pictures wih her or even Purina items in next book!

12. How did you hear about this challenge?

  • Social media

Evaluation results

1 evaluation so far

1. OVERALL Evaluation

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 100%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 0%

Yes/maybe - 0%

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Maybe/no - 100%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 100%

Maybe/no - 0%

No - 0%

4. Does this entry have potential to GROW & demonstrate LEADERSHIP?

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 100%

No - 0%

5. Is this entry VIABLE?

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 100%

Maybe/no - 0%

No - 0%


Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 100%

No - 0%

7. FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions or used an old model in a new way - 0%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 0%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 0%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 0%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 0%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 0%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 100%

Other option - 0%

8. FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 100%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 100%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 100%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 0%

POTENTIAL TO CREATE SHARED VALUE: Your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 0%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon - 0%

Nothing – I thought everything was great! - 0%

Other option - 0%


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