They deserve a better place.

Photo of Yousria Ahmed
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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Yousria Ahmed Osman

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • Egypt

Headquarters location: city


Where are you making a difference?

It will make a difference throughout Egypt

Website or social media url(s)

Focus Areas

  • Fostering emotional intelligence and behavioural competences
  • Promote inclusivity
  • Enhance physical activity and wellness
  • Re-imagining the role of pets in society
  • Revolutionizing veterinary care for pets
  • educational option

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €10k - €50k

Organisation Type

  • nonprofit/NGO: an organisation that uses its resources to achieve a purpose outside of creating profit
  • educational institution: an organisation dedicated to teaching and learning, including primary, secondary, tertiary institutions, and vocational schools
  • hybrid: a combination of different types of organisations, such as a social enterprise (an organisation that applies commercial strategies to maximize improvements in human and environmental well-being)
  • youth-led initiative: organisations, whether informal or formal, created and led primary by young people

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

2 years ago,i saw a man holding a puppy in street on my way after completing my day.the puppy was in severe pain,i wanted to help but i had low information and experience,the owner told me a car hit him and he can’t afford to take him to a clinic,he was about to let him suffer in the street and this was shocking.i offered to take him to shelter but i didn’t found any,i can’t let him,i took him to a clinic where they refuse to help without money,i had no money to pay for surgical operation,i suggested to let him in the clinic till going to home, get money and return,they refused,while i was looking for another place to be treated,he died! i’m still thinking of him,what if i found a shelter this day what if i got training enabled me to help.

2. The problem: What problem are you helping to solve?

I want to solve many problems in my society 1- stray animals. 2- homeless people. 3- abandoned animals with disabilities. 4- lake of training programs for veterinary students. 5- lake of information of society about animals life and welfare.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

founding a center which have many compartments shelter for homeless people as well as shelter for stray animals, well equipped clinic and rehabilitation therapy. it can be also under supervision of veterinary medicines in Egypt to give a chance to vet.Student to get fruitful training, good acknowledgment to practice pet medicine after graduation if they want.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

By making paws center all of these problems will be solved at one place , to be the first place in Egypt where these services are produced with no money. i gave an explanation of every step of my idea in the file uploaded, i discovered some methods to decrease expenses without decreasing the value of the service presented. the idea will benefit the whole society containing people and animals. --Market Opportunity Opportunity to Build,In every place, you will found many stray animal and homeless people so every place need such service, the whole country is available to us and whatever place this project will be established will make it purpose effectively. Freedom to Invent and there is no competitors.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

my project will develop important social competencies as collaboration, empathy, inclusivty for homeless people and give them another chance to become good producing citizens. overcome serious societal issues as violence toward stray animals, animal abuse, abandonment by collect them a a safe quite place represents all what they need. can give animals with disabilities a proper therapy. as well as this i want to make this idea in Egypt " dogs can help sick children who suffer from cancer by amusing them during chemo-therapy sessions and can guide them and take of them also. children love animal a lot and this will decrease a little their pain and give them some joy. in some cases large breed of dogs could help disable children while receiving their physiotherapy,i want so hard to apply this here in Egypt. first save them, make good treatment and training program in the center then with the help of these animals we could face many societal issues, strengthen pet-human bond and make people that these animals are so helpful and we should live together peacefully.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

i will measure my business success by seeing more people funding us to help more animal,contributing with us to rebound homeless people and give them opportunities for work, vet students came to train and take experience, i will be happy of course if i see this project spread in the whole country. i will consider my business success when i see there is no homeless people in the streets, no stray animal, no animal abuse, there is no defect in practical field for veterinary students and opportunities available to them, When there are more than one rehabilitation center in Egypt, when people start to confess that animal are very helpful and can rely on them in many cases specially in children disabilities, when they change the idea of dogs refers to rabies only and it could be prevented as well as many diseases, when we work together to make our society a better place containing all of us.

7. Growth strategies: what are your main strategies for scaling your impact?

phase 1 • We could start with the shelters. • Clinic. • Vet. Training. phase 2 Rehabilitation therapy. • Training dog area. • The rest of educational halls and vet ambulance. phase 3 Will depend on maximization animal welfare • Dog walk area. • Pet supplies. • Make another branches of the center all over the country.

8. Creating shared value: How does your initiative create value for different stakeholders?

i could express my project creating shared value, it mainly act on social value to help homeless people and stray animal and veterinary students. we could make benefit of this by generating a generation of well educated vets, well trained animals can help in many situations, people can adopt them and refer certain jobs for them as mentioned before, the rehabilitation center will make economic value too as it will be the one and only in Egypt. by containing animals and observing them we could also control many diseases. helping of homeless people will benefit us a lot and from another point of view they also help us in taking care of animals as they feel what about living in a bad condition with limited resources.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

i explain this in the file I've uploaded, We could be funded by educational organizations. We could be funded by animal lovers. We could be funded by human and animal rights organizations. But first of all, your fund will help a lot to establish this wonderful place. another option we could introduce some services to pets with owners who could pay for it in our clinic or rehabilitation therapy, which will be opened for all animal not just in the shelter, taking this money to help us to treat stray ones.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

i include my future team in the uploaded file, they are very talented passionate vets from different universities in Egypt, fighting for human and animal health, they all want to help, they all want a society where animals and human live together peacefully in a appropriate environment having all requirements they in need. one of them will be in charge of the clinic another in rehabilitation therapy, i will be in charge of the shelters, one organize training sessions and awareness campaign

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

as a veterinarian i will introduce new methods of treatment, new techniques, encourage student training to become more successful in this field, the more well trained vets, the more healthy animals in society, able to help any animal in need of them. help people to get closer to animal without any fear of them, how to deal with animal at first. if i saw this happens i will be proud veterinarian working in maintain animal health, achieving animal welfare and preventing any risk factor to pass to human. establishing my center will help in keep diseased animal away form human till receiving treatment, make rehabilitation to be involved again to community, we can not help animal and human suffer in streets, so give me chance to help them

12. How did you hear about this challenge?

  • Social media

Evaluation results

12 evaluations so far

1. OVERALL Evaluation

Yes, absolutely! - 16.7%

Yes/maybe - 16.7%

Maybe - 58.3%

Maybe/no - 8.3%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 0%

Yes/maybe - 50%

Maybe - 16.7%

Maybe/no - 33.3%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 41.7%

Yes/maybe - 25%

Maybe - 25%

Maybe/no - 8.3%

No - 0%

4. Does this entry have potential to GROW & demonstrate LEADERSHIP?

Yes, absolutely! - 0%

Yes/maybe - 25%

Maybe - 41.7%

Maybe/no - 16.7%

No - 16.7%

5. Is this entry VIABLE?

Yes, absolutely! - 8.3%

Yes/maybe - 16.7%

Maybe - 16.7%

Maybe/no - 16.7%

No - 41.7%


Yes, absolutely! - 16.7%

Yes/maybe - 25%

Maybe - 41.7%

Maybe/no - 8.3%

No - 8.3%

7. FEEDBACK – Highlights

INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful new solutions or used an old model in a new way - 20%

IMPACT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 100%

GROWTH & LEADERSHIP POTENTIAL: You have a thoughtful plan for growth and your founding team has a strong combination of leadership and knowledge-based skills - 20%

VIABIBLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 0%

CHANGEMAKING ACTIVATION: You value thinking around how to activate changemakers and empower them to innovate through your product or programming - 60%

POTENTIAL TO CREATE SHARED VALUE: You have a clearly defined plan on how to maximize shared value across multiple sectors and stakeholders - 80%

WRITING STYLE: Your writing style is concise, descriptive, clear, and specific - 40%

Other option - 0%

8. FEEDBACK - Areas for Improvement

INNOVATION: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 100%

IMPACT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 33.3%

GROWTH & LEADERSHIP POTENTIAL: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 100%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 100%

POTENTIAL TO CREATE SHARED VALUE: Your plan can benefit from more thought on how to create value for all stakeholders, not just immediate beneficiaries - 66.7%

WRITING STYLE: Try to be more concise, descriptive, clear, and specific. Avoid jargon - 50%

Nothing – I thought everything was great! - 16.7%

Other option - 16.7%

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