Next-Gen Sustainable Urban Farming

We are the next-gen urban farm sustainably growing the planet's most nutrient-dense superfood, Spirulina, indoors and year-round in NYC.

Photo of Daniel Bernstein
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Eligibility Criteria:

  • Yes, I fulfill all the eligibility criteria

First Name


Last Name



Phone Number

(646) 644-4664


  • Man

What is the Name of Your Organization?

We Are the New Farmers

What is The Mission of Your Organization?

We are the next-gen urban farm sustainably growing the most nutrient dense food our planet has to offer, Spirulina. Using our proprietary photobioreactor technology, we are able to grow this protein, vitamin and mineral rich micro-algae indoors, locally and year-round, which enables us to sell Spirulina as a fresh product with significantly better taste, functional cooking qualities, and even greater health benefits.

What is The Month and Year of The Founding of Your Venture?

May 2018

What is Your Organization's Website URL (optional)

What is The First and Last Name of Your Organization's Representative for The Challenge?

Jonas Guenther

What is Their Organizational Role/Title?

CEO, Co-Founder

Project Stage: Select the Description Below That Best Applies to Your Organization

  • Start-Up (first few activities have happened)
  • Growth (have moved past the very first activities; working towards the next level of expansion)

Please Select Your Organization's Focus Track (Select all That Apply)

  • Built Environment
  • Sustainable Economies
  • Food, Water, & Waste

Please Select Which of The Following Types of Innovations Best Characterize Your Work (Select all That Apply)

  • Product innovation (Introduction of a good or service or improvements made to existing products)
  • Process innovation (execution of a new or considerably improved production or delivery method)

Please Upload Your Organizational Pitch Deck or Video

We agree with the UN and NASA – Spirulina is the perfect food for our species and for this planet. Our production requires significantly less land and water than nearly any other major crop or protein source (350x less land and 500x less water than beef, 45x less land and 8x less water than soy). Most importantly, we have the goal of producing the planet’s first-ever carbon negative protein. In our current pilot facility, we release 7x less CO2 per kg of protein than Soy.

Help Us Support Diversity! Which of the following categories do you identify with (Optional)?  

  • White (for example: German, Irish, English, Italian, Polish, French)

Help Us Support Diversity! Do you identify as part of any of the following underrepresented communities (optional)?

  • LGBTQ community
  • Religious minority (non-Christian)


Join the conversation:

Photo of Robert Schmidt

You might consider contacting Mars Farm in St Louis ... they may have some ideas to offer. Also, Good Life Growing which offers incubator space for businesses like yours.

Photo of Daniel Bernstein

Thanks for the tips Robert - we will check those out!