Optimal/Efficient Food System using big data, AI, IoT, and logistics

By reducing food waste, feeding more people, and collecting the data, we can create a circular food system that benefits ppl, planet, & $.

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Eligibility Criteria:

  • Yes, I fulfill all the eligibility criteria

First Name


Last Name




Phone Number



  • Man

What is the Name of Your Organization?

Goodr, Inc

What is The Mission of Your Organization?

At Goodr, we believe that hunger isn’t a scarcity issue. It’s a logistics issue. By leveraging logistics and technology, we will be able to reduce food waste and carbon emissions all while feeding more food insecure people and benefitting our planet. Our clients (food donors) pay us for our services because we offer them data, supplies, logistics, labor, and tax credits to help them increase profits, reduce their carbon footprint, and optimize inventory all while feeding their communities.

What is The Month and Year of The Founding of Your Venture?


What is Your Organization's Website URL (optional)


What is The First and Last Name of Your Organization's Representative for The Challenge?

Zeb McLaurin

What is Their Organizational Role/Title?

Sustainability Director

Project Stage: Select the Description Below That Best Applies to Your Organization

  • Growth (have moved past the very first activities; working towards the next level of expansion)

Please Select Your Organization's Focus Track (Select all That Apply)

  • Sustainable Economies
  • Food, Water, & Waste

Please Select Which of The Following Types of Innovations Best Characterize Your Work (Select all That Apply)

  • Product innovation (Introduction of a good or service or improvements made to existing products)
  • Process innovation (execution of a new or considerably improved production or delivery method)
  • Institutional innovation (Creation or changes in organizational structures, the setting up of new types of financial intermediaries, or to changes in the legal and supervisory framework)

Help Us Support Diversity! Which of the following categories do you identify with (Optional)?  

  • White (for example: German, Irish, English, Italian, Polish, French)
  • Hispanic, Latino/a, or Spanish origin (for example: Mexican, Puerto Rican, Cuba, Salvadoran, Dominican, Colombian)
  • Black or African American (for example: African American, Jamaican, Haitian, Nigerian, Ethiopian, Somalian, etc)
  • Asian (for example: Chinese, Filipino, Indian, Vietnamese, Korean, Japanese, Pakistani)
  • Native American or Alaska Native (for example: Navajo Nation, Blackfeet Tribe, Mayan, Aztec, Native Village of Barrow Inupial Traditional Government, Nome Eskimo Community)
  • Middle Eastern or North African (for example: Lebanese, Iranian, Egyptian, Syrian, Moroccan, Algerian)

Help Us Support Diversity! Do you identify as part of any of the following underrepresented communities (optional)?

  • Communities of color
  • Low-income community
  • Religious minority (non-Christian)

Please email proof of incorporation to Challenge Manager- Marc Carr (mcarr@ashoka.org) (for example, a certificate of incorporation, copy of your business license, etc.).

  • Uploaded

We would like insight into the financial and operational health of your organization. Therefore, please send at least one of the financial documents below to Challenge Manager Marc Carr (mcarr@ashoka.org)

  • Uploaded

Why is the problem that your organization is solving important to you and your co-founders/team?

Every member of our team believes that food security is a basic human right and some of us have even faced food insecurity ourselves. This issue has been something our DoGoodrs have been trying to remedy since before Goodrs inception. Our very own founder, Jasmine Crowe, has been serving the food insecure since 2013, 4 years before the birth of Goodr. She used to coupon clip, buy the food, cook the food, and set up pop-up restaurants where her and volunteers serve their guests in high density hot spots occupied by the homeless. Everybody deserves access to food, and thats what we aim to solve.

Please provide 1-2 examples of your product/organization making an impact on a city.

We support our local communities in a couple ways. We deliver food to the nonprofits in food insecure communities and host pop up grocery stores in those neighborhoods as well. At the pop up grocery stores we provide fresh produce and prepared meals worth hundreds to thousands of dollars as well as have a chef perform a cooking demo of an easy to make, affordable, and healthy dish. Everybody is given a reusable goodr branded cotton shopping bag to enjoy their shopping experience.

Fast forward 15-20 years. What does your organization look like? What is the impact that it's had on society?

Goodr is a MNC closing the loop on the global food system by solving food insecurity from dense urban areas to the most remote of places around the world, using live data and technology to match production and supply to demand, and recycling nonedible food waste to produce nutritious top soil (compost), energy (through anaerobic digestion), animal feed, and more. The systemic impact made over the last 2 decades is complete removal of food waste from landfills as we have successfully lobbied for policies across the globe to enforce more sustainable food waste solutions throughout the chain.

What differentiates your organization? What makes it so that you can drive a bigger and better benefit to society than other organizations in this space?

Unlike alot of other entities, we partner with the small and personable nonprofits who directly serve individuals and families in these communities. We also offer employment opportunities and a voice by granting the community leaders a seat at the table when planning on how we can better serve them. With gentrification pushing out alot of people from the affected areas, Goodr is enhancing health & economic value by allowing ppl to use their money elsewhere

What is the key barrier today to your organization unlocking the maximum amount of impact on society?

A key barrier to our organization unlocking the maximum amount of impact is capital. With more funding we can scale our team to increase sales outreach and identify more companies willing to pay for our services which enable us to feed more people and increase our positive impact on their environment.


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