Vesta Smart Packaging

Packages that know when they are empty and automatically re-order their contents in compostable refill-pacakges.

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Eligibility Criteria:

  • Yes, I fulfill all the eligibility criteria

First Name


Last Name



Phone Number



  • Man

What is the Name of Your Organization?

Vesta Smart Packaging

What is The Mission of Your Organization?

Our mission is to reduce plastics in the supply chain by providing manufacturers with smart packages that know when they are empty so that they can automatically re-order their contents in compostable refill packages. Our new technology eliminates the need for single-use plastics from the supply chain, offers more convenience for end-users and allows manufacturers to optimise their supply chain, while allowing them to have a relationship with their end-customers and sell DTC.

What is The Month and Year of The Founding of Your Venture?

November 2017

What is Your Organization's Website URL (optional)

What is The First and Last Name of Your Organization's Representative for The Challenge?

Tom Mowat

What is Their Organizational Role/Title?


Project Stage: Select the Description Below That Best Applies to Your Organization

  • Start-Up (first few activities have happened)

Please Select Your Organization's Focus Track (Select all That Apply)

  • Sustainable Economies
  • Food, Water, & Waste

Please Select Which of The Following Types of Innovations Best Characterize Your Work (Select all That Apply)

  • Product innovation (Introduction of a good or service or improvements made to existing products)
  • Process innovation (execution of a new or considerably improved production or delivery method)

Please Upload Your Organizational Pitch Deck or Video

Help Us Support Diversity! Which of the following categories do you identify with (Optional)?  

  • White (for example: German, Irish, English, Italian, Polish, French)

Help Us Support Diversity! Do you identify as part of any of the following underrepresented communities (optional)?

  • No, I do not identify with an underrepresented community

Please email proof of incorporation to Challenge Manager- Marc Carr ( (for example, a certificate of incorporation, copy of your business license, etc.).

  • Uploaded

We would like insight into the financial and operational health of your organization. Therefore, please send at least one of the financial documents below to Challenge Manager Marc Carr (

  • Uploaded

Why is the problem that your organization is solving important to you and your co-founders/team?

The problem we're trying to solve is the elimination of single use plastic from FMCG supply chains. Aside from climate change itself, we cannot think of a more pressing problem. By some estimates there is more plastic by mass in the ocean than there is fish. We have chosen to proactively contribute to this necessary change. We have started our first commercial trials with North America's largest FMCG group and have produced smart packaging to cut plastic use in feminine care products. As we grow, so will the range of products we can package to help eliminate the use of single-use plastic.

Please provide 1-2 examples of your product/organization making an impact on a city.

This is one of our fist commercial prototypes. It is being used by one of North America's largest FMCG groups in preliminary trials. We expect to be able to formally announce expanded trials in 6-8 weeks. It allows our client to change the packaging on sanitary pad products, removing the need for the external plastic wrap (which is largely non-recyclable today).

Fast forward 15-20 years. What does your organization look like? What is the impact that it's had on society?

Our vision is on a grand scale. We see households with 30 or more smart packages for all of life's essentials. All basic grocery shopping will be eliminated in favour of a proactive delivery system, that uses an autonomous electric vehicle to deliver all required items in advance. Everything you need for your home or business will arrive with no hassle and more importantly, no plastic. It will reduce traffic pollution and the use of plastic in cities. It will also increase productivity by reducing wasted time on shopping for repeated goods or essentials, thereby encouraging consumer adoption.

What differentiates your organization? What makes it so that you can drive a bigger and better benefit to society than other organizations in this space?

We believe our groundbreaking approach will help tackle current sustainability concerns through a viable, practical approach to the re-ordering of products. Our platform simultaneously reduces plastic-use in the FMCG chain and reduces the time-consuming reordering processes; which in turn provides the economic and behavioural incentives for individuals or companies to behave more environmentally responsible. The entire solution, including devices, platform, app and linkage between all three, was created in-house by our expert team. Our combined skills make us a formidable force in the field.

What is the key barrier today to your organization unlocking the maximum amount of impact on society?

During the early stages of development, we dedicated our time and effort to creating our innovative approach to eliminate single use plastic from FMCG supply chains. We are now excited to announce that we have progressed into the trial-phase, with some of North America's (and the world's!) largest FMCG groups trialing the system. However, we would like to expand these trials, target more companies and progress with commercial success. This requires more resources and capital: the funding from the QBE and Ashoka Urban Resilience Challenge would help us achieve our goals.


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Team Carr 
I'm trying to change the entry but cannot. Please can you tell me how I can refine this entry.

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Hi Dave,

I'm sorry that you were experiencing technical difficulties. We have identified and resolved the glitch, and now you should be able to update your entry. Please let me know if you have additional issues.