Ethos aims to spread awareness about the fast fashion industry, or clothing that is made with unethical and unsustainable standards.

Photo of Annika
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Written by

Website or social media url(s) (optional):

Website: Instagram: @ethos.magazine

Date You Started Your Project Started


Project Stage: Select the description below that best applies to your approach.

  • Established (successfully passed early phases, have a plan for the future)

1. The Problem: What problem are you helping to solve?

I am helping to raise awareness about the fast fashion industry, which is clothing that is made unethically and unsustainably. This problem exists because the fashion industry is not very transparent about where clothing materials are sourced and who the clothing is made by, and raising awareness is important because the fashion industry is something that impacts everyone, no matter who they are.

2. Your Solution: How are you planning to solve this problem? Share your specific approach.

I plan to solve this problem by sharing my magazine and encouraging others to read it and learn about fast fashion. Both the contributors and the readers of my magazine learn about important issues relating to the fashion industry through writing and reading the articles. I believe that the greatest challenge in promoting sustainable fashion is lack of awareness about the dangers of the fast fashion industry. I've found that whenever I tell someone about the fast fashion industry, they are nearly always surprised but interested, and excited to learn more. I hope that the magazine will help engage readers and encourage them to make changes in their own life.

3. Using STEM as a force of good: Please specify how are you using STEM to solve for an environmental challenge you are passionate about.

My next phase in the project is creating an app that will act as a daily source of information about sustainable fashion, whereas the magazine is only published once every three months.

4. Personal Journey: What’s the story behind why you decided to start this project?

When I was in sixth grade, my social studies teacher spent the entire year teaching us about the fast fashion industry. I was extremely moved by what I learned, and it prompted me to make changes in my own life as I shopped for clothes. Eventually, I wanted to encourage others to make changes as well, and so I came up with the idea for Ethos.

5. Video (Keep it simple, a video made on a hand-held phone is great): Please upload a 1-minute video to YouTube that answers the following “I am stepping up to be a Changemaker because...”

6. Please highlight the key activities you have carried out to bring your project to life.

I have published four issues of Ethos Magazine and am working on the fifth. I also created a club at my school that focuses on sustainable fashion and how to spread awareness about it in our school community.

7. The X Factor: What is different about your project compared to other programs or solutions already out there?

I think the biggest difference in my project versus others is that most solutions to fast fashion are focused to people who either already know about fast fashion or are grown adults. I created my magazine with a target audience of teenagers and young adults, and its main purpose is also education for those who do not know about fast fashion.

8. Impact: In the last three months, please detail the impact your project has made?

Since my last issue was published on April 24, 2020, my website has received 35 visitors and 58 views. I currently have an Instagram for my project as well, with 63 followers. I'm hoping to continue to grow this following moving forwards.

9. What’s Next: What are your ideas for taking your project to the next level?

My next step in the project is creating the mobile app. Beyond that, next year I'll be a freshman in college, and I am planning to study business with a concentration in entrepreneurship and I am sure I will learn valuable skills to apply to my project through my studies.

10. Please share how you have influenced other young people to get involved in your project and/or care about environmental sustainability.

My magazine is made my contributions from my peers, and through the four issues of the magazine there have been over 20 different people who have submitted articles, artwork, or other media for my magazine.

11. Please share ideas of how you can partner with other changemakers to make a difference?

Though Ethos Magazine is mostly focused on sustainable fashion, I would love to feature articles about projects focusing on promoting sustainability in other spheres as well, including the projects of other changemakers.

12. How would you engage others who have never heard about your project to get their buy-in?

I've found that when I share a few quick statistics and facts with a person, they are usually eager to hear more about the impact that their shirt truly had.

13. Finances: If applicable, have you mobilized any of the following resources so far?

  • Friend support
  • Family support
  • Mentors/advisors
  • Donations between $100-$1k

How did you hear about this challenge?

  • Recommended by others

Evaluation results

5 evaluations so far

1. Overall evaluation

Yes, absolutely! - 0%

Probably - 40%

Maybe - 60%

Probably not - 0%

No - 0%

2. CONNECTION to Environmental Sustainability

5 - Absolutely! It is totally clear that the solution is contributing directly to environmental sustainability and/or addressing climate change - 0%

4 — Yes, it establishes a connection to environment/ climate change but could be stronger - 60%

3 — Somewhat, the entry speaks to this environmental sustainability, but the direct impact is not well established - 40%

2 — Not really, the connection to environment/ climate is very weak - 0%

1 — No. The entry does not have a reference the solution’s impact on environment and/or climate change - 0%

No Answer or No Connection - 0%

3. Is this entry CREATIVE?

5 - Yes, absolutely! - 20%

4 - Yes, I think so - 60%

3 - Maybe - 20%

2 - Probably not. - 0%

1 - No - 0%

No Answer - 0%

4. Does this entry demonstrate a COMMITMENT to changemaking?

5 - Yes, absolutely! - 0%

4 - Yes, I think so - 100%

3 - Maybe - 66.7%

2 - Probably not - 0%

1 - No - 0%

No Answer - 0%

5. Does this entry value CHANGEMAKING through collaboration with other stakeholders in its approach?

5 - Yes, absolutely! - 20%

4 - Yes, I think so - 40%

3 - Maybe - 40%

2 - Probably not - 0%

1 - No - 0%

No Answer - 0%

6. Is this entry VIABLE financially and operationally?

5 -Yes, absolutely! - 0%

4- Yes, I think so - 50%

3- Maybe - 50%

2- Probably not - 0%

1- No - 0%

No Answer - 0%

7. FEEDBACK: What are the strengths of this project?

CONNECTION: You have a great understanding and personal connection to the problem - 0%

CREATIVITY: You have researched existing solutions, and have developed unique, thoughtful new solutions to aid environmental sustainability/combat climate change - 50%

COMMITMENT: You have a thoughtful plan for growing your business, and your founding team has a strong combination of leadership and knowledge-based skills - 100%

CHANGEMAKER QUALITY: You value thinking around how to activate other changemakers and empower them to care about your cause. You also have a clearly defined plan on how to collaborate across multiple stakeholders - 0%

IMPACT MEASUREMENT: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) and you have a plan for measuring impact - 25%

VIABLITY: You have given a great deal of thought to not just the idea itself but how to make it work from a financial perspective in the present and future - 50%

Other option - 0%

8. FEEDBACK: What are some areas for improvement for this project?

CONNECTION: Why you care about the environment/ climate was unclear – It would be great to elaborate on what this solution means to you, personally and how it affects you and/or your community. - 33.3%

CREATIVITY: Be more specific in your description of the research you have done into the past solutions to this problem and focus on how your solution is unique and innovative - 33.3%

COMMITMENT: Your plan for growing the organization can benefit from more specifics. How can you round out the various skills of your current leadership team to make the project a long-term success? - 0%

CHANGEMAKER QUALITY: Try to provide more insights into how you are activating changemakers and empowering them to innovate through your product or programming. How will they care about environment/climate if they currently do not? Think about how to create value for all stakeholders, not just immediate beneficiaries - 100%

IMPACT MEASUREMENT: Provide specific instances of your social impact and how you plan to measure impact – it may be helpful to describe the beneficiaries, products and programming, and provide evidence of (or plan for) how to measure impact - 66.7%

VIABILITY: Make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 33.3%

Nothing – I thought everything was great! - 0%

Other option - 0%

Attachments (1)

Ethos Spring Issue 2020.pdf

This is the most recent issue of Ethos Magazine, the publication of Ethos. It is the fourth issue, released on the one year anniversary of Ethos and the seven year anniversary of the Rana Plaza garment factory collapse, a disaster that claimed the lives of over one thousand people and injured over two thousand more.


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Photo of Allie B.

Very interesting project - I thought about your work when I saw this:

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