@BD1FFERENT (Inspiring Young People to Be Different)

"There's Only 1 You, DON'T Waste it Being Someone Else"

Photo of Nooruddin Ahmad
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Written by

Eligibility: Are you employed by T-Mobile or related to an employee of T-Mobile?

  • No

Website or social media url(s) (optional):

@BD1FFERENT on all Social Media's www.BD1FFERENT.com

Date Started


Project Stage: Select the description below that best applies to your approach.

  • Start-Up (first few activities have happened)

1. Personal Journey: What’s the story behind why you decided to start this project? NOTE: All applications must include a 1 minute video that answers: “I am stepping up to make change because..."

Personally l found myself at 14yrs old following negative trends to keep up with my peers, both in my community, and on social media. I was smoking, drinking, selling drugs, punching on random people, bullying, stealing, and disrespecting adults amongst other things. It doesn't help that there's a lack of positive male role models in my community. However, I decided to breakaway and be different, because I seen I was headed down a destructive path. I also realized that MOST parents aren't aware of what their children (young as 10) is involved in most of the time until it’s already too late. It’s very unfortunate but this is the culture of young people growing up in the hood. That’s why BD1FFERENT exist, to create impactful eye-opening PSA’s, to not only make parents/society aware of the various adversities children face but to inspire young people to BE DIFFERENT!

2. The Problem: What problem are you helping to solve?

Young people in communities of color have no sense of individuality. We grow up continually brainwashed, imitating the negativity that’s subliminally influenced to us through hip-hop, local, and mass media. Since we have no control over the content that's published through those outlets, we have to change our reactions to them and how they affect us. I believe it’s key for us to first identify our self worth.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

BD1FFERENT launches PSA’s inspiring young people to Be Different, while at the same time bringing awareness to the various adversities that is a contributing factor to our lack of individuality. Lack of awareness leaves issues in the dark – unseen, unknown, and un-addressable – leaving us who deal with these very real and very challenging situations in our lives feeling isolated, broken, or like our struggle may never end, which is why we ultimately give up and give in to what we already know is wrong.

4. Example: Please walk us through a specific example of what happens when a person or group gets involved with your project.

There are so many ways anyone and everyone can get involved with our mission. Contributions big or small will result in BIG Impacts. It can be as simple as reposting or sharing the content we published via our social media channels, to acting in our videos, helping to produce content, assisting in fundraising campaigns, donating your own services, and so much more. Just know what you get in return priceless and invaluable, because you are helping save minds and lives.

5. The X Factor: What is different about your project compared to other programs or solutions already out there?

Other programs are either not effectively reaching its audience, focuses on one area, or are restrictive by age or some other measure. For instance there’s an initiative that focuses on drugs and alcohol but is restrictive to teens primarily 15yrs+, however I personally know children as young as 9yrs who are already engaging in those types of activities. Our initiative is all-inclusive with almost no boundaries as it relates to inspiring positive change amongst young people. Most importantly, we can partner with these other programs or solutions to make a GREATER impact.

6. Impact: How has your project made a difference so far?

This project has just evolved from the idea stage and is now in the action stage. In a short period of time we’ve already gained the support of a few companies and individuals. We will measure the success of BD1FFERENT by testimonials, website hits, search volume, and the following: On Social Media: followers, likes, impressions, mentions, comments, repost, and hash tags Via Apparel: items sold By Commitment: sms opt-ins, email sign-ups, pledge cards signed, and donations FYI: If we are missing something, please let us know ;)

7. What’s Next: What are your ideas for taking your project to the next level?

1). File Legal Documents 2). Register our website domain and Hosting 3). Hire a web, flyer, business card, t-shirt, and logo designer 4). Get 5,000 3x4 Flyers printed for distribution 5). Get 10,000 Business Cards printed for distribution 6). Get 100 T-Shirts made to sell in efforts to raise additional funds and to spread brand awareness 7). Set-up a SMS Campaign 8). Start launching campaigns, which come in various forms, such as: Apparel, Social Media Post & Challenges, Events, Songs, Videos, etc. 9). Market and Promote our Campaigns 10). Fundraise

8. Future Support: What are the resources needed to make your vision a reality?

Continuous funding so we can launch on-going Campaigns geared around inspiring young people to be different and brining awareness to adversities that effect them, host events, expand our social media marketing & advertisements, and sponsor other young change-makers promoting/inspiring individuality!

9. Finances: If applicable, have you mobilized any of the following resources so far?

  • Friend support
  • Family support
  • Sales
  • Mentors/advisors
  • Donations less than $100
  • Donations between $100-$1k
  • Donations between $1k-$5k

10. Ripple Effect: Please share some ideas of how you could partner with other changemakers or involve other young people as leaders in making a difference.

Networking via platforms like this one (changemakers.org) where other like-minded individuals (aka my peers) exist. We are open to partner with any person, company or organization that shares our vision, and will actually start by researching through the many organizations listed here on this platform to see which ones we can potentially partner with. Once we identify those organizations, we’ll reach out and figure out collectively what a partnership would look like. BD1FFERENT is for Youth, by Youth, meaning we are open to any and all young people whom would like to get involved in the cause. Young people who get involved with BD1FFERENT are considered to be ambassadors, therefore taking on a leadership role in being a positive force for change!

Help Us Support Diversity! Part 1 [optional] Which of the following categories do you identify with?

  • Black or African American (for example: African American, Jamaican, Haitian, Nigerian, Ethiopian, Somalian, etc) (8)

Help Us Support Diversity! Part 2 [optional] Do you identify as part of any of the following underrepresented communities?

  • Communities of color
  • Low-income community
  • Religious minority (non-Christian)

How did you hear about this challenge?

  • Social media

Referral: If you discovered the Challenge thanks to an organization or person other than Ashoka or T-Mobile, who was it?

@JayVersace on Instagram.

Evaluation results

27 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 37%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 29.6%

3 - This has some good elements and some areas for development - 25.9%

2 - This doesn’t inspire me so much - 3.7%

1 - It didn’t make my heart beat faster. - 3.7%

2. Changemaker Quality

5 - Absolutely, 100%! - 55.6%

4 - I feel really good about this - very promising - 37%

3 - This has some good elements and some areas for development - 3.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 3.7%

3. Creativity

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 22.2%

3 - This has some good elements and some areas for development - 37%

2 - This doesn’t inspire me so much - 3.7%

1 - This entry is weak here - 3.7%

No Answer - 0%

4. Commitment

5 - Absolutely, 100%! - 100%

4 - I feel really good about this - very promising - 76.9%

3 - This has some good elements and some areas for development - 23.1%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 7.7%

No Answer - 0%

5. Connection

5 - Absolutely, 100%! - 66.7%

4 - I feel really good about this - very promising - 29.6%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 3.7%

1 - This entry is weak here - 0%

No Answer or No Connection - 0%


Join the conversation:

Photo of Latrell

love what yall are doing! My project is similar, my mother was a drug, father was killed when I was 10, and never met him. Because of that I was a kid who had access to multiple drugs from the time I was 9 years old. But I choose to be different, like you are trying to help the youth do, and went on to eventually graduate and play football at a Division 1 program in Michigan. These kids are in desperate need of guidance. I watched my friends when I was with at 10 years old do drugs and drink and I choose to leave them. What you guy are doing gives kids hope. Get back in contact with me, we can definitely benefit from talking some more.

Latrell Struggleb4Glory 

Photo of Tyler Vogel

Changemaker attitude! Thank you for sharing Nooruddin Ahmad !

Photo of Robin Porter

Beautiful Idea! I stand by this 100%. Check out "Youth Bar" on Page 16. I am creating a space that encourage the same attitude as BD1FERRENT. It doesn't promote anything "cool" per say. It more so promotes the youth to be who they are! Example: If you aren't an athlete and desire to have a safe place to go after school to unwind, perfect because thats why the "Youth Bar" was created! The "Youth Bar" is a safe space that has been created for other youth, who are essentially non athletes. But athletes are welcomed as well. The space was created to let youth know that they can still be cool, but not have to be athletes in order to be considered such a thing. I understand that not all kids want to be an athlete. Some kids enjoy exercising their mind outside of the way school teaches them to do so. The "Youth Bar" has given youth the freedom to exercise their freedom of choice outside of a school curriculum. The "Youth Bar" will offer IQ games, board games, counseling, healthy beverages, and refreshments to its occupants.

We both have similar interests that are challenging the norm! I can definitely foresee a partnering relationship with your business!


Photo of Haley Miller

I LOVE this initiative! It would be so cool to be able to work with you in the future!

Photo of Vanya Dimri

This is beautiful. We are also targeting the youth of today with our project, 'Cocoon: Return, Restore, Reignite'. Our project encourages teenagers to step outside and be one with nature, as that helps erase so much negativity from people's lives. Please check it out, and thank you so much for addressing this problem with your project. We think it can do so many great things.

Photo of Destiny

I really appreciate this initiative! I think it would be great for us to collaborate since our programs hold some similarities. Let me know if you’re interested.

Photo of Phil Positive

This is a great idea i love the message of "There's Only 1 You, DON'T Waste it Being Someone Else". Keep speaking this message as it is a positive one for people to see. I'd love to find a way to collaborate and spread a loving positive message such as this to as many people as possible! Keep up the amazing work and continue this poisitve idea! I hope to see more out of this in the future and remember #PositiveVibesOnly

Photo of Eva Wanamaker

Great it's for a good cause

Photo of Peaches O

I'm in full support of the idea of a youth driven initiative. Not only does this create a platform in which their voices can be heard, but, also challenges them to dig deep and discover who they are. They're charged to create their own paths (to BD1FFERENT) and essentially be the change that our communities and the world so desperately needs. Wonderful. Wonderful. Wonderful.....

Photo of Andrew Scott

This is a great way to leave a positive impact on our youth. Great Job !

Photo of Jeniya Williams

Perfect I love it

Photo of tina

Exactly what i’m saying!! Let’s collaborate!!!!

Photo of Elliott D

I understand that you wish to have things that show and bring up the idea of "being different". It's a really good way for people to not grow up wanting to follow the norm or go with the flow. I am wondering, however, how you plan to bring change to those already deep into these problems in your community. It's estimated that over 85% of drug users that received professional treatment will STILL relapse. Have you done any research or reached out to any professional organizations, rehabs, programs, etc that you can work with?

Photo of Giovonni Global

I feel it's imperative that ideas and campaigns like this are supported. This can truly change the trajectory of the youth in our communities! Very cool! Keep pushing!

Photo of Nooruddin Ahmad

Thank you so much ;)

Photo of EatMy Jokes

< 3 dope idea, we need more folks like you !

Photo of Nooruddin Ahmad

Thanks again

Photo of EatMy Jokes

Dope Work �������������� Keep it up

Photo of Nooruddin Ahmad


Photo of db slide2.5

Stay positive

Photo of Nooruddin Ahmad

Always, thanks

Photo of 2 1 5 M E E R

This is amazing keep the work up we have to change our youth !

Photo of Nooruddin Ahmad

;) thanks YARK

Photo of Nasir

This is needed, I’m 15yrs and I’ve already smoked tryna keep up with my friends but I know more kids that are like 12yrs that do some of these things.

Photo of Nooruddin Ahmad


Photo of Rasheem Brown

This movement is important because people can easily go and end up on the streets��. As a young black African American Male/Female we can’t continue to have our own kind either in jail or dead because what I just read people still be doing stuff like that and people get locked up or get killed everyday over stuff that is least important.

Photo of Nooruddin Ahmad

Your right, thanks !

Photo of Dj Shawny

I love this, keep making a change in the community!

Photo of Nooruddin Ahmad

Absolutely, thanks!

Photo of Dawn Brooks

I love the idea of you stepping up and being a positive role model for the youth in the community. You have my support. Continue being great.

Photo of Nooruddin Ahmad

Thanks A lot!

Photo of VibeLike Brizzy

We need more things like this in our community. I wish more people was involved in making a difference with the youth

Photo of Nooruddin Ahmad

Thank you

Photo of S. Dum

This will do wonders in this community. It will keep the young people busy doing what they love while keeping them out of trouble....Keep up the great work up!!

Photo of Nooruddin Ahmad

Thanks ��