Natural Individuality

Photo of Kay Kay Morgan
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Eligibility: Are you employed by T-Mobile or related to an employee of T-Mobile?

  • Yes

Date Started


Project Stage: Select the description below that best applies to your approach.

  • Idea (hoping to get started in the future)

1. Personal Journey: What’s the story behind why you decided to start this project? NOTE: All applications must include a 1 minute video that answers: “I am stepping up to make change because..."

Ive always been told I am a small girl, but whenever I shop I have to get larger sizes. I decided it was time to challenge beauty standards, and flip the measuring chart to fit accurate measurements, instead of “small or large”. I also am very into natural healing, mediation, growing my own food and impacting the environment in a positive way. So I want to make ALL my products out of natural or recycled materials, and all of my beauty products without any chemical additives. And to take it one step further, I want to donate a part of my profits to charities around the world.

2. The Problem: What problem are you helping to solve?

I don’t want a curvy girl to go into a store and feel fat or “out of place” because she fits into a size 13, when everyone else she knows fits into a size 1. I want to make positive impacts on the lives of everyone, as well as the planet.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

I want to use the “gauge” measurement system. 0 is a larger gauge size, while 1/16 is much smaller. Therefore, a “larger” girl should fit into a smaller “gauge” size, and “smaller” girl a larger “gauge” size. I will no longer buy a size large. I will instead buy a size 0-1. I no longer feel huge because I fit into a size 13. Simply changing the measurement system gives me a boost of confidence, and assurance. And by buying these products, I am endorsing a more natural way of doing things. Recycling clothes to be made new. Buying products that don’t require animal testing, and that don’t include chemicals. And the money I spend will go in part to a charity that also endorses positive changes to our lives and our environment.

4. Example: Please walk us through a specific example of what happens when a person or group gets involved with your project.

Julia normally goes into Walmart and fits into a size 17 pant. Her best friend fits into a size 0. Julia’s idol, Angelina Jolie fits into a 0 as well. Julia feels she is fat, or that something is wrong with her because despite the fact she feels skinny, the jeans obviously say otherwise. Julia comes into an OMn.i. Store. She tries on a size 13, and it is way too small. At first, she’s worried that maybe she gained more weight and needs an even larger number size. Instead, an associate hands her a size 4 jean. Julia tries them on, and they fit perfectly! Never before has Julia fit into a size 4 jean. Not only that, she realizes non of our shirts are labeled S, M, L. They’re all numbered as well. Reading the tag, Julia finds her jeans are made of 100% recycled jeans, and the shirts are recycled cotton. The prices are low, quality is high, and her confidence is through the roof.

5. The X Factor: What is different about your project compared to other programs or solutions already out there?

While stores do often use 0, 3, 10, etc as clothing measurement systems, they are all the same: 0 is small, and the higher the number, the larger the person. My business flips that. The smaller the number, the larger the size. No body shaming. No labels. Clothing size is based on your body, not a standard one size fits all ideal.

6. Impact: How has your project made a difference so far?

Everyone I have spoken to about it loves the idea. All my girlfriends love the idea of no longer feeling limited in “beauty” because of what size jean they wear. And the naturality of all my products is a major plus, making everything cost effective. And the option to choose your charity of donation adds a personal touch, allowing you to side with what affects you personally.

7. What’s Next: What are your ideas for taking your project to the next level?

The biggest thing for me is finding someone who can help me make my products at an affordable rate. I’d like to keep everything American made, to help with jobs here in the US. Once that has been set, after opening a store the next big step would be to offer monthly and even weekly subscription boxes, delivering my products right to your door.

8. Future Support: What are the resources needed to make your vision a reality?

I need distributors And someone to either help make, or help me find the materials to make my products.

10. Ripple Effect: Please share some ideas of how you could partner with other changemakers or involve other young people as leaders in making a difference.

Clothing, essential oils, and crystal jewelry is my first priority, but down the road I would love to offer other products like glasses, backpacks, shoes, etc! Partnering with like minded entrepreneurs who would like to make their products all natural as well, are welcome to partner with us and expand to many more different avenues.

How did you hear about this challenge?

  • T-Mobile page or contact


Join the conversation:

Photo of Hector Moyeton

This is a very creative solution, and having positive impact in several areas of your business. I'm excited to see you make it happen!

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