Malwear

Bringing color to code

Photo of Ethan Alain Angeles
2 2

Written by

Additional categories (optional)

  • Education

Date You Started Your Project Started

8/22/2019

Project Stage: Select the description below that best applies to your approach.

  • Start-Up (first few activities have happened)

1. The Problem: What problem are you helping to solve?

I want to help diversify the tech field. This problem matters, so that I can give people of color a chance and an opportunity to explore a growing career field that will impact all of our communities in the future. I want to bring the idea that this job isn't for any one type of person, and show that it is for everyone, and that anyone can succeed in it.

2. Your Solution: How are you planning to solve this problem? Share your specific approach.

I am combining two industries and markets. The tech industry and the hoodie collection/urban street wear market. By putting these two together I get a young teen and young adult target market, that is highly influential through pop culture and clothing. I will promote the idea of code and tech to people of all backgrounds,(specifically targeting those with less opportunities), and help them get into programs that teach them about it.

3. Personal Journey: What’s the story behind why you decided to start this project?

I personally am a child of color. Growing up it was hard looking for opportunities. Then I found not just one, but two coding programs, (Dev Mission and Mission Bit), whose main focuses, were to help under served communities. I noticed this and personally resonated with their missions, and so for my project for one of the programs this summer, I created a website with my team, for a clothing company that built awareness on the same mission.

4. Selfie Elevator Pitch: Include 1-minute video that answers the following “I am stepping up to make change because...”

I am stepping up to make this change, because I believe everyone deserves a chance to succeed. As the great Leonardo Sosa, (CEO and founder of Dev Mission), once said, "Talent is everywhere, but opportunity, is not." I am building this clothing company to reach the younger market, and to give them opportunities that they would otherwise not have known about. I want to help people, and give opportunity to those, who might just be the next Steve Jobs one day.

5. Example: Please walk us through a specific example of what happens when a person or group gets involved with your project.

Well, as someone working with me, they would be put on a specific team,(marketing, finance/budget, partnerships, or basic point of communication.), and they would be told their role, and will be expected to complete what they need in order for the business to run smoothly, so that we can help as many people as we can. As a customer, they would go to our website, buy our merch, and get a free pamphlet with job and internship opportunities within professional offices to gain experience and/or an idea of what a certain job is like. They will also be receiving information on classes and programs that can help them build a resume, code, take interviews, dress professionally and other things needed to work at a professional job, or in a professional setting.

6. The X Factor: What is different about your project compared to other programs or solutions already out there?

I have direct access to two CEO's of coding programs and companies that have the same main focuses and core values as Malwear. I also have experience working with business and financials. My project is different because it is marketed to young teens and adults, but it also brings the attention of grown adults within the industry, and this could help me in building my company's network, and bringing on more and more companies for the program to eventually help me partner with school districts, and bring the classes to the schools.

7. Impact: How has your project made a difference so far?

I plan to make a difference with my project, by bringing about a new generation of coders and people in tech. I want to change the face of code, so that anyone has the opportunity to go into it and succeed.

8. What’s Next: What are your ideas for taking your project to the next level?

My next level is purchasing our domain name, setting up the web hosting, and finally sending our website out to our email list of potential signed up customers. I also want to partner with a school, and eventually a school district, to bring the classes to the school, just in case I don't reach everyone I can, or if the commute and/or timing doesn't work for certain students.

9. Which of the following types of expertise would be most useful for you?

  • Monitoring Impact

10. Finances: If applicable, have you mobilized any of the following resources so far?

  • Sales

How did you hear about this challenge?

  • Email

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 33.3%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 0%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - It didn’t make my heart beat faster. - 0%

2. Changemaker Quality

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Creativity

5 - Absolutely, 100%! - 0%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 66.7%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer - 0%

4. Commitment

5 - Absolutely, 100%! - 100%

4 - I feel really good about this - very promising - 100%

3 - This has some good elements and some areas for development - 100%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer - 0%

5. Connection

5 - Absolutely, 100%! - 33.3%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer or No Connection - 0%

2 comments

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Photo of anne deguzman
Team

Hi Ethan! I really like that you are finding a creative way to encourage minority students to take part in STEM fields! One piece of encouragement I want to offer is that I think that your organization would be stronger if you focused more on connecting students to opportunities, than selling merchandise. Clothing is definitely an effective way of grabbing the attention of students, and I think you should definitely make a line of apparel, but make sure you have services that would help buyers learn about how they could get into STEM fields.

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