Project Planet Movement, Inc.

Aiming to educate the public to form an environmentally active and conscious population

Photo of Shreya Chaudhuri
8 5

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Additional categories (optional)

  • Education

Are you employed by T-Mobile or related to an employee of T-Mobile?

  • No

Eligibility: Date of Birth


Help us stay in touch!

CA: Hayward(94542)

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Instagram: ; Twitter: ; Linkedin: ; website -

Date You Started Your Project Started


Project Stage: Select the description below that best applies to your approach.

  • Start-Up (first few activities have happened)

1. The Problem: What problem are you helping to solve?

Only half of Americans know that human activities aggravate the state of our world. This ignorance is a result of poor environmental education in our society, and climate change has become more of a belief than a fact. Also, technology has enabled us to live inside of our screens and avoid devastation occuring in the real world. It is imperative to educate everyone about climate change if we want to avert the impending environmental catastrophe.

2. Your Solution: How are you planning to solve this problem? Share your specific approach.

We plan on going to schools and other organizations to increase environmental literacy and foster a love for the environment among both future and current generations. At these organizations, we will give interactive, engaging presentations about why climate change happens and what the audience can do to stop it. Our focus is to initiate a domino effect within the youth population to get them involved in the movement and empower them to become environmental leaders in their community. We also have a blog on our company to write about climate change issues to encourage environmental literacy. Additionally, we are currently brainstorming our ‘Do Your Bit.’ program, a free online program in which we offer resources about climate change and what anyone can do to help fight it. This program will later be personalized to fit the user’s areas of interest in climate change. We believe that it is crucial to increase visibility about climate change, so we will incorporate movements to further our goal, such as a ‘One Human. One Tree’ Movement to encourage people to plant more trees.

3. Personal Journey: What’s the story behind why you decided to start this project?

The California wildfires last year hit close to home for me. Because the fire’s smog approached near my school, the air quality worsened, so my school was closed for a few days. But this was nothing in comparison to the fires in Paradise and Sonoma County. Experiencing first hand some of the effects of global warming and environmental destruction shocked me, and I wanted to make a difference in my community to help lessen the effects of climate change. As I began thinking about what action I could take, I realized that the biggest problem is how little most people know about climate change and this ignorance contributes to the problem, as most people unintentionally aggravate the state of our planet. So, I decided to start an initiative about increasing environmental education in the world and building a chain reaction of people who care enough to make a difference.

4. Selfie Elevator Pitch: Include 1-minute video that answers the following “I am stepping up to make change because...”

Climate change is one of the most devastating problems today. The complete extinction of our species and the end of life as we know it that nobody truly wants to accept. As a result a majority of the population conveniently live their lives oblivious to the potential, real dangers of what could occur in the future, increasing environmental illiteracy in our society. I knew that I had to do something about the heightened disparity between us and the environment.

5. Example: Please walk us through a specific example of what happens when a person or group gets involved with your project.

A few weeks ago, we had one of our first events at a school where we did a presentation for a group of middle schoolers about how they can take action on climate change by recycling and composting and what the effects of plastic pollution are. After the presentation, we played a short Kahoot about what they can recycle and compost, and all of the students earned near-perfect scores on the Kahoot, which showed their level of participation and interest. The school also informed us soon afterwards that the recycling and composting programs significantly improved after we presented, with all of the students recycling and composting appropriately when before teachers would have to sort through the trash. It was very inspiring to see how the children were moved by the presentation and were willing to make a difference.

6. The X Factor: What is different about your project compared to other programs or solutions already out there?

The San Mateo Environmental Literacy Initiative has a website with different environmental volunteering opportunities around the Bay Area for youth. The CELF Education program is about embedding environmental values into every day school activities for a more sustainable education. While we all focus on targeting the youth demographic, Project planet has a more proactive approach by going to these schools and organizations and the focus is on igniting that chain reaction of interest in the population. Our Do Your Bit also provides the necessary tools for future environmental leaders.

7. Impact: How has your project made a difference so far?

We are a 501c3 registered non-profit in CA under the title ‘Project Planet Movement, Inc.’. We have engaged one school with about 450 people, written multiple blogs, finished the website, created posters, and are currently planning our future presentations. For this Earth Day, we will participate in hosting an earth day event at a school in collaboration with various art clubs to create a visual respresentation of climate change that will hopefully inspire deep emotion and a better understanding of climate change within the K-12 student body. By mid-2020, we plan having 10-15 workshops around the Bay Area in different workplaces and schools, engaging around 5000 people.

8. What’s Next: What are your ideas for taking your project to the next level?

We plan on connecting with other schools and workforces in the bay and later on, the rest of America and the world. We would like to initiate some viral campaigns. We plan on creating the tools for other environmental leaders such as the Do Your Bit program by the beginning of 2020. We will also soon feature some of our blogs on other websites to increase publicity. We are raising the funds to create some merchandise for advertising our project. We also growing our team and increase our volunteers and supporters. We plan on collaborating with other environmental literacy startups and take our project to the next level. We want to involve at least 10-15 schools by July/August 2020.

9. Which of the following types of expertise would be most useful for you?

  • Project Plan & Strategy

10. Finances: If applicable, have you mobilized any of the following resources so far?

  • Friend support
  • Family support
  • Mentors/advisors

Help Us Support Diversity! Part 1 [optional] Which of the following categories do you identify with?

  • Asian (for example: Chinese, Filipino, Indian, Vietnamese, Korean, Japanese, Pakistani) (9)

Help Us Support Diversity! Part 2 [optional] Do you identify as part of any of the following underrepresented communities?

  • Communities of color
  • LGBTQ community
  • Religious minority (non-Christian)
  • Other

How did you hear about this challenge?

  • Search engine
  • Recommended by others

Evaluation results

3 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 66.7%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 0%

3 - This has some good elements and some areas for development - 33.3%

2 - This doesn’t inspire me so much - 0%

1 - It didn’t make my heart beat faster. - 0%

2. Changemaker Quality

5 - Absolutely, 100%! - 66.7%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Creativity

5 - Absolutely, 100%! - 66.7%

4 - I feel really good about this - very promising - 33.3%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer - 0%

4. Commitment

5 - Absolutely, 100%! - 100%

4 - I feel really good about this - very promising - 50%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer - 0%

5. Connection

5 - Absolutely, 100%! - 100%

4 - I feel really good about this - very promising - 0%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer or No Connection - 0%


Join the conversation:

Photo of Sanja Kirova

Shreya, I admire and appreciate what your organization is doing to bring awareness about human pollution - it Is the first step in being able to come up with a solution as a civilization. The "Do Your Bit" is important and speaks about the power of the individual. Great video too - the imagery was moving.
I'm with you on this cause. Wish you and your org all success in your mission!

Photo of Shreya Chaudhuri

Thank you so much Sanja!! Wishing you the best as well too. Would love to connect :)

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