Promo Done Greener

Utilizing technology and innovation to revolutionize sustainability within the promotional marketing industry.

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Additional categories (optional)

  • Technology
  • Environment

Are you employed by T-Mobile or related to an employee of T-Mobile?

  • No

Eligibility: Date of Birth

June 9, 1998

Help us stay in touch!

Florida: Gainesville (32601) 1023 SW 1st Ave 6468120143

Website or social media url(s) (optional):

@imprintgenius on Facebook and Instagram www.imprintgenius.com/sustainability

Date You Started Your Project Started

4/10/19

Project Stage: Select the description below that best applies to your approach.

  • Start-Up (first few activities have happened)

1. The Problem: What problem are you helping to solve?

The promotional item industry is intrinsically wasteful. Millions of cheap giveaways each year end up in landfills because the industry is built on a flawed, open system. Organizations looking to boost their physical marketing believe the best way to do is to buy as many cheap (often plastic) branded items as possible. Also, one-third of the promotional market is apparel, which is very water and energy intensive to manufacture.

2. Your Solution: How are you planning to solve this problem? Share your specific approach.

Imprint Genius provides unique, tech-focused, sustainable alternatives to traditional promotional marketing. We promote quality over quantity. A quality giveaway benefits the environment and promotes a more positive brand association. We've curated a large catalog of items made from organic, recycled, recyclable, or renewable materials to give organizations options that fit their target audience. Additionally, we're the first in the industry to offer carbon-neutral solutions. First, we calculate the carbon footprint associated with the items ordered. Then, we offer organizations the opportunity to offset those emissions via tree-planting programs for what typically costs only 5% more than the original order. Furthermore, we work with organizations to use their sustainable efforts in their marketing campaigns. We provide organizations with the pounds of carbon offset, amount of trees planted via their campaign, and pounds of waste diverted from landfills via the sustainable alternatives. By promoting their switch to sustainable promo, we hope to help facilitate a domino effect in which organizations will begin to recognize this waste stream and transition to eco-friendly practices.

3. Personal Journey: What’s the story behind why you decided to start this project?

We decided to start Imprint Genius because we recognized that most promotional items were boring, useless, and cheap. We saw an opportunity to revolutionize the way organizations approached physical marketing with technology and unique campaigns. In 2019, innovation isn't innovation without incorporating environmental sustainability. I study sustainability and business management at the University of Florida. I saw an opportunity to spark a massive change. At first, it was discouraging to think that we may only be able to affect a few campaigns, save a few items from the landfill, and offset a couple of pounds of carbon. However, as we attracted the attention of larger organizations and political campaigns, we realized the scalability of Promo Done Greener. If industry leaders choose eco-promo, the rest will have to follow suit, exponentially decreasing the environmental impact of promo.

5. Example: Please walk us through a specific example of what happens when a person or group gets involved with your project.

When an organization chooses to get involved with our Promo Done Greener project, they're choosing to reduce their impact on the environment and improve their environmental marketing strategy. If they order 100 of our featured t-shirt alternative, they'll recycle 600 water bottles, save 49,000 gallons of water, use 640 oz less crude oil, and use 533 oz fewer chemicals in their marketing campaign. If they opt into our carbon offsetting program, trees will be planted in order to offset the calculated amount of emissions generated. These organizations will be able to utilize these metrics in their marketing, promoting transparency and reinforcing the values of your brand that your customers and clients have come to appreciate and expect.

6. The X Factor: What is different about your project compared to other programs or solutions already out there?

We are the only promotional marketing company that offers carbon offsetting options. Additionally, other eco-friendly promotional marketing companies fail to assist their clients in using the sustainability metrics to boost their brand association. We help organizations reach their target audience with curated products and accurate metrics. Also, we create custom web platforms with live maps and updates on where the trees are being planted, as well as updated metrics on the organization's waste, water, and emissions saved/prevented.

7. Impact: How has your project made a difference so far?

We've built out the catalogs and processes in order to fully complete a carbon-neutral marketing campaign. We've been in talks with major political campaigns and professional sports teams. Soon, we're planning to introduce our solutions to sustainability-oriented organizations and businesses across the nation.

8. What’s Next: What are your ideas for taking your project to the next level?

We're looking to partner with environmental nonprofits and donate a portion of our sales each quarter to a different organization. This way, we'll be able to support great causes even for orders that aren't primarily from our Promo Done Greener program. In the next year, we'd like to focus on events and conferences, helping to minimize waste and offset emissions for entire events. We just published a "Learn" tab on our website which will feature blog posts discussing various industry topics, one of which will be how to incorporate sustainable practices into marketing.

9. Which of the following types of expertise would be most useful for you?

  • Project Plan & Strategy

10. Finances: If applicable, have you mobilized any of the following resources so far?

  • Sales

How did you hear about this challenge?

  • Social media

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Team

Wow, what a great and unique idea! This is a great step towards environmental sustainability and lowering our carbon footprint. Great job!

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