Reinvented Magazine: A Magazine for Women in STEM by Women in STEM

Reinvented Magazine is breaking barriers and aiding the movement to get more girls involved in STEM by showcasing female STEM role models.

Photo of Caeley Looney
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  • Education

Website or social media url(s) (optional):

Website: https://www.reinventedmagazine.com/ Social Media: Facebook: https://www.facebook.com/ReinventedMagazine/ Twitter: https://twitter.com/ReinventedMag Instagram: https://www.instagram.com/reinventedmagazine/ LinkedIn: https://www.linkedin.com/in/reinventedmagazine/

Date You Started Your Project Started

July / 22 / 2018

Project Stage: Select the description below that best applies to your approach.

  • Established (successfully passed early phases, have a plan for the future)

1. The Problem: What problem are you helping to solve?

Let’s review some of the facts. A study found that male students were more likely than females to take engineering and computer science courses during K-12 grades. Once they get to college, only 19.3% of all bachelors degrees in engineering are awarded to women. This lack of diversity follows girls from their early learning phases in high school through to when they start their first full-time job. Without the female voice, we lack innovation.

2. Your Solution: How are you planning to solve this problem? Share your specific approach.

Reinvented’s mission is to “reinvent” the general perception of women in STEM fields while also inspiring interest in STEM for women around the world. We are accomplishing this by sharing the diverse stories and experiences of ladies in the field, reporting the latest news in science and technology, and showcasing exclusive interviews with influential women in STEM. We hope to pave the way for future generations of women to become leading pioneers of STEM. Our mission is carried out through the publication of the first printed magazine dedicated to women in STEM. Available in both print and electronic media, Reinvented Magazine’s content focuses on inspiring stories of both past and present women in STEM who are defying the odds in their field and serving as role models for others. Our first issue features an exclusive interview with Former USCTO Megan Smith, an Everyday Changemakers series featuring women like Cassidy Williams and Dr. Anita Sengupta, a DIY Project Tutorial by Beauty & the Bolt, an Advice Column, and exclusive coverage of the NASA Orion AA-2 Test.

3. Personal Journey: What’s the story behind why you decided to start this project?

Reinvented Magazine is a magazine written for women in STEM, by women in STEM. One day our founders realized that as they grew up and discovered their passions for STEM, they were reading less and less of the pages of their favorite magazines. They didn’t care about the latest hot celebrity news. Instead, they wanted more engaging content that covered STEM topics and featured their female role models. They mentioned the idea in NCWIT’s Facebook group and the response was tremendous. It quickly became obvious that there was a need for this kind of product in the world, so our founders go to work. Reinvented is a passion project that our founders honestly never thought would end up turning into something real, but we knew that in order to see more women in the professional world, we needed to start at the beginning by showing girls female role models in STEM at a young age.

4. Selfie Elevator Pitch: Include 1-minute video that answers the following “I am stepping up to make change because...”

Growing up, all 30 of our Reinvented Staff members were looking for role models. They were far and few between, and some of us turned away from our passion because of it. They weren't on TV. They weren't featured in the checkout aisle of the grocery store. They weren't frequently in our families, friends, or neighborhood. They weren't around to encourage us to explore and build and break and fail and try again. Yep, we're talking about women in STEM.

5. Example: Please walk us through a specific example of what happens when a person or group gets involved with your project.

In July we hosted a crowdfunding campaign to gain that initial round of financial support we needed to get our magazine off the ground. We were overwhelmingly successful, making over $1500 more than our goal. But the money wasn’t the most impactful thing we got out of that campaign. We got emails galore from moms and dads of young girls saying how excited their daughters were to read this magazine because they wanted to be astronauts, engineers, computer scientists, and more when they grew up. We even had one girl break open her own piggy bank to buy herself a copy of Reinvented. These are our readers. They’re the young girls with big dreams in their eyes who are just waiting for someone to show them the path to achieving it. That’s what our magazine does. It gives them those role models and exposes them to new ideas and fields that they may want to join in on one day.

6. The X Factor: What is different about your project compared to other programs or solutions already out there?

Many popular magazines today are aimed towards a female audience, focusing primarily on fashion and pop culture. What about the girls with a passion for STEM? Those young women aren’t going to find their role models amongst the pages of a fashion magazine. Maybe Popular Science? While the content there may be closer to our interests, tech magazines still seem to think that STEM fields are a “man’s job.” We’re going to change that by printing the nation’s first magazine written for women in STEM, highlighting the stories of inspiring women in STEM to create the roles models our readers crave.

7. Impact: How has your project made a difference so far?

We currently have over 2000 readers across the globe, with over 250 email newsletter subscribers and a social media reach of nearly 10,000 users each month. We are growing everyday, with more and more girls wanting to read out content. In addition to our standard magazine sales, our One-for-One Program allows us to donate one copy of the magazine for every magazine bought. Through this initiative, over 1000 copies of Reinvented Magazine’s first issue are making their way to girls who are underprivileged, or might not have access to educational resources and opportunities. We will continue to donate a hard-copy for each magazine purchased as next issues are released quarterly. Outside of our readers, we have already began gaining the support of several influential partners and sponsors, such as Wogrammer, Beauty & the Bolt, Wonder Women Tech, and HP.

8. What’s Next: What are your ideas for taking your project to the next level?

Since Issue No. 1 is about to start shipping out next week, our team has already shifted its focus to begin working on Issue No. 2, which is currently scheduled to start shipping in December. Our next big step will come hand in hand with the shipment of Issue No. 2, the start of our subscription service. We plan to publish four issues, one every three months, in 2020 as part of a subscription service. In 2021 we expect to expand on that even further by publishing six issues, one every two months. Finally, by 2022 we expect to have a monthly subscription service in place for our readers.

9. Which of the following types of expertise would be most useful for you?

  • Project Plan & Strategy

10. Finances: If applicable, have you mobilized any of the following resources so far?

  • Friend support
  • Family support
  • Sales
  • Donations between $1k-$5k

How did you hear about this challenge?

  • Social media
  • Recommended by others
  • Other

Evaluation results

27 evaluations so far

1. Overall evaluation

5 - This idea rocked my world. It’s awesome! - 88.9%

4 - This idea seems really exciting. With a little more polishing, it’d be among my favorites. - 7.4%

3 - This has some good elements and some areas for development - 3.7%

2 - This doesn’t inspire me so much - 0%

1 - It didn’t make my heart beat faster. - 0%

2. Changemaker Quality

5 - Absolutely, 100%! - 88.9%

4 - I feel really good about this - very promising - 11.1%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

3. Creativity

5 - Absolutely, 100%! - 74.1%

4 - I feel really good about this - very promising - 18.5%

3 - This has some good elements and some areas for development - 7.4%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer - 0%

4. Commitment

5 - Absolutely, 100%! - 100%

4 - I feel really good about this - very promising - 21.7%

3 - This has some good elements and some areas for development - 0%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer - 0%

5. Connection

5 - Absolutely, 100%! - 88.9%

4 - I feel really good about this - very promising - 3.7%

3 - This has some good elements and some areas for development - 7.4%

2 - This doesn’t inspire me so much - 0%

1 - This entry is weak here - 0%

No Answer or No Connection - 0%

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67 comments

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Photo of Lavanya Sharma
Team

Such an inspiring group of young ladies!! They're truly going to change the world! <3

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Photo of Caeley Looney
Team

Thanks Lavi! Definitely helps to have such a great CMO! <3

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Jerry Looney
Team

What a wonderful initiative!!! The Reinvented team should be so proud of the work they are doing to helping younger women interested in stem! Inspiring!

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Photo of Caeley Looney
Team

Aw thanks Dad!! Can't wait for you to read our first issue! Hopefully with this grant we can inspire even more girls around the world to become scientists and engineers!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Natalie Hahn
Team

I can’t wait to see them continue to change history! They seem liked an incredible group of women.

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Photo of Caeley Looney
Team

Thanks Natalie! We can't wait either! And we have a pretty great team, especially a super awesome COO! <3

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Sanjana Yeddula
Team

An amazing initiative, can’t wait to see how far they go!!

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Photo of Caeley Looney
Team

Thanks Sanjana! Me too! I think we have much more to offer this world and this challenge will help us get there!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Alice Ao
Team

Such an amazing cause and an incredible team! <3

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Photo of Caeley Looney
Team

Thanks Alice! We do have a pretty amazing team <3

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Madeleine Salem
Team

yess!! such a great cause and such great work being done here :)

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Photo of Caeley Looney
Team

Thanks Madeleine!! We can't wait to get started on Issue 2!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Ria Vora
Team

This is such a great cause ! What an amazing way to empower Women in STEM!

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Photo of Caeley Looney
Team

Thanks Ria! We are so grateful for your incredible support!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Rachel Weeks
Team

This team is making history and I can’t wait to see how they can help young women everywhere achieve their dreams in STEM!

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Photo of Caeley Looney
Team

Thanks Rachel! That's exactly what we are hoping to do and winning this challenge will give us an extra push to get there!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Madeline Feigles
Team

I am so excited about this project!

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Photo of Caeley Looney
Team

Thanks, me too! We can't wait to see what's in store for us next!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Erin Mitchell
Team

This is a great organization dedicated to inspiring women!

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Photo of Caeley Looney
Team

Thank you!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Janet Ianucci
Team

Amazing women doing amazing work. Great organization

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Photo of Caeley Looney
Team

Thank you!

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Photo of Reinvented Magazine
Team

Thank you so much for supporting us!

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Photo of Riley Knows It All
Team

I love stem and your project! I also love how you are closing the gender gap in stem and reinventing what it means to be a girl in stem too. I know of a group of underrepresented girls that would benefit from reading reinvented so if you'd like to collaborate you know where to reach me:). Best of luck!

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Photo of Caeley Looney
Team

Thank you Riley Knows It All !! I would definitely love to hear more! Shoot me an email caeley@reinventedmagazine.com and we can collaborate!

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Photo of Alyssa Chang Ho
Team

I'm so glad to be working with you already! I just submitted my article as a guest writer. Please take a look at Full STEAM Ahead and perhaps, my next article could be about my app.

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Photo of Caeley Looney
Team

That would be awesome! So honored to have published your article on our site this week!

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Photo of Juliee Marie
Team

Such an impactful magazine for those working or “dreaming of working” in the STEM field!:)

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Photo of Caeley Looney
Team

Thanks Juliee! We can't wait for everyone to read our first issue!

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Photo of Betty Looney
Team

Love this magazine! Wish it had been in existence during my early years as a woman engineer.

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Photo of Caeley Looney
Team

Aw thanks Mom! Hope we are making you proud! <3

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Photo of Meredith Boyce
Team

Y'all are going to do great things. :)

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Photo of Caeley Looney
Team

Thanks Meredith!! We can't wait to have your voice featured in our second issue! <3

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Photo of Claudia
Team

This seems like a fantastic idea! I love anything that inspires women!

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Photo of Caeley Looney
Team

Thanks Claudia! We do too!! Hopefully our magazine does just that!

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Photo of Melanie Cray
Team

I love this whole idea!! First of it's kind and truly inspiring<3

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Photo of Caeley Looney
Team

Thanks Melanie! Hope you enjoy our first issue!

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Photo of Joyce Wang
Team

This is amazing, hope to see Reinvented go far and inspire girls in STEM around the globe!

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Photo of Caeley Looney
Team

Thanks Joyce! We definitely hope so too! And we actually already have a few copies of our first issue shipping internationally, but we definitely hope to expand that even further with upcoming issues!

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Photo of Sierra Monet
Team

So great! There is definitely an audience for this magazine and maybe even an untapped demographic that could Bud from this

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Photo of Caeley Looney
Team

Thanks Sierra! Without your support we wouldn't be where we are today! Hopefully with this grant we can take this to a new level and reach an even wider audience!

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Photo of Avika Patel
Team

This is such an amazing organization with so much already accomplished! I see even more positive change in the near future and am so excited to make Reinvented Magazine a part of my reads :)

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Photo of Caeley Looney
Team

Thanks Avika! We are so excited to expand our current work hopefully with the help of this grant!

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Photo of Emily Miller
Team

This is such a cool initiative! Love to see more representation of women in STEM!!

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Photo of Caeley Looney
Team

Thanks Emily! We have some really awesome Writing Directors and Proofreaders too <3

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Photo of Meagan Olsen
Team

Amazing initiative!

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Photo of Caeley Looney
Team

Thanks Megan! We really appreciate all of your support!

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Photo of Hana Gabrielle Bidon
Team

I'm glad that Reinvented Magazine is representing women in STEM. Let's go!

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Photo of Caeley Looney
Team

Thanks Hana Gabrielle! We are so excited to get to tell the inspiring stories of diverse women in STEM like yourself!

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Photo of Brittany
Team

Awesome job!! The Reinvented team is doing amazing things for the STEM community! So proud of everyone making this happen!

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Photo of Caeley Looney
Team

Thanks Brittany! We couldn't have made it this far without your support!

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Photo of Abby Johnson
Team

What a cool group working for a cool cause

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Photo of Caeley Looney
Team

Thanks Abby! I like to think we are pretty cool too, we have some pretty cool Staff Writers who love writing about cool things like NASA!

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Photo of Daphne Fauber
Team

Keep making a difference! You go!

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Photo of Caeley Looney
Team

Thanks Daphne! We are so grateful for your incredible continuous support! Hope you enjoy Issue One!

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Photo of Aparna Rajesh
Team

Awesome job ladies!! This is such a great cause :)

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Photo of Caeley Looney
Team

Thanks Aparna! So excited to bring this project to the next level!