Safe Squad Mobile App

Mercedes Molloy is a survivor, activist & founder of Safe Squad, an app committed to providing peace of mind for young women globally.

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  • Technology

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Date You Started Your Project Started


Project Stage: Select the description below that best applies to your approach.

  • Start-Up (first few activities have happened)

1. The Problem: What problem are you helping to solve?

The importance of safety can not be overstated. We live in a fast-paced and rapidly changing world. And the sad reality is that travesties happen daily. We all hear about it in the news or see it. As generic as it is to say, you need to be prepared. Stuff happens in life. But why risk it?

2. Your Solution: How are you planning to solve this problem? Share your specific approach.

My solution: create a mobile application which provides personal safety of user and peace of mind for their loved ones. Via an automatic SOS messaging system which will alert the user’s chosen emergency contacts with their location. So the next girl out there does not have to say "Me too" An app which s user-friendly, visually appealing, and most importantly, discrete. Equipped with features have made Safe Squad an app which can easily be incorporated into one’s daily life. Including a Discrete Calendar interface (Serves as a necessary camouflage by not being noticeable to potential perpetrators. The user can input their event details including: event name, time frame, and location),Color Safe Code (The purpose of the safe code is to validate the user's safety, with a personalized code that is not easily able to be reproduced or guessed.), Automatic SOS messaging System (In the event of an emergency the automatic SOS feature will be triggered and will send a message directly to your chosen emergency contacts.), Session expiry feature (The app will display the alarm screen with the option to snooze or close automatically if it exceeds the provide event time frame.)

3. Personal Journey: What’s the story behind why you decided to start this project?

For a long time, I struggled with the fact that I was raped. I was angry and frankly did understand how people get away with such terrible things, But then I realized that I could not change what happened to me in the past but I had the power to change my narrative and be empowered by helping others who were unable to speak out. For me, that was the best part of healing. I became the role model that I always hoped to see. And I am proud to be a part of survivor based advocacy and be contributing to a solution for a better and safer world.

6. The X Factor: What is different about your project compared to other programs or solutions already out there?

With the current safety apps on the market, there lies five significant issues: 1.) They are based on one’s ability to pay. 2.)They solely cater to a specific demographic. 3.) They are location services apps. 4.) The internal part of the app isn’t discrete. 5.) They are good in theory but fall short functionality wise. In a sea of apps, we strive to be unique! Safe Squad ensures inclusivity and accessible safety for all demographics, regardless of gender identity, ethnicity, sexual orientation, disability, political affiliation or socioeconomic status.

8. What’s Next: What are your ideas for taking your project to the next level?

We plan to update the app's features, expand marketing efforts, and support operational costs. It will help us grow Safe Squad, keep us moving forward at a fast rate, and allow to continue to provide a free service.

9. Which of the following types of expertise would be most useful for you?

  • Marketing Strategy

10. Finances: If applicable, have you mobilized any of the following resources so far?

  • Friend support
  • Family support

How did you hear about this challenge?

  • Social media
  • T-Mobile page or contact


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This is cool. You should check out:

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