The Woman of Color Project (ProjectWOC)
We strive to inspire and empower young girls of color by launching different projects and initiatives that promote sisterhood and community.
a screenshot of our instagram!
A video where I explain projectwoc!
Are you employed by T-Mobile or related to an employee of T-Mobile?
Eligibility: Date of Birth
October 5th 2002
Help us stay in touch!
Website or social media url(s) (optional):
Date You Started Your Project Started
Project Stage: Select the description below that best applies to your approach.
Growth (have moved past the very first activities; working towards the next level of expansion)
1. The Problem: What problem are you helping to solve?
Everyday young girls of color suffer from low self esteem due to hatred and insecurities having to do with their heritage or their skin color. The root of these insecurities stem from a lack of adequate representation of women of color in media. The Woman of Color Project is a platform that features successful women of color (woc) carrying out their day to day activities. We do so to normalize woc being themselves while successful to our viewers.
2. Your Solution: How are you planning to solve this problem? Share your specific approach.
I plan to solve this problem through visual representation. Through our takeovers and mentorship program we make the ability to be in contact with people viewers otherwise wouldn't have direct access to much easier. Our viewers being able to open Instagram every day and see minority women doing big things will normalize their successes. Soon, viewers won't have any doubts about being able to make it big too.
3. Personal Journey: What’s the story behind why you decided to start this project?
To be curt; middle school was rough for me. It was a time in my life where I had a lack of love for myself, my hair, and the color of my skin. When I got to high school I grew more confident and found my voice, but I never forgot the feelings of insecurity that I once revelled in. I founded The Woman of Color Project because I realized that there are still young girls of color going through what I went through. I founded it to show girls that even though society puts one type of woman on a pedestal, they too can make it- just like how the girls who orchestrate takeovers on our page made it too. It is a way to show them that there is a light at the end of the tunnel.
4. Selfie Elevator Pitch: Include 1-minute video that answers the following “I am stepping up to make change because...”
I am stepping up to make change because no one deserves to feel like they don't belong in august spaces or careers just because they are a minority
5. Example: Please walk us through a specific example of what happens when a person or group gets involved with your project.
When a person follows The Woman of Color Project they are given an array of opportunities. They are able to watch takeovers from successful women of color (hosts) thriving in the fields of the arts, the academics, and the athletics. They can easily ask questions to these hosts via our question sticker feature or simply through swiping up on a story. Additionally, every June we open applications up for a new cohort of our International Mentorship Program. They are given the chance to apply for that and be mentored for 12 months by a past host. Last but not least, every fall we launch our Annual College Application Assistance LiveStream Series. They can tune in to these lives streams and gain information plus garner advice in regards to topics like "Questbridge" or "Tips on finding scholarships". All in all, a follower of our account gains a community of woc who are rooting for them.
6. The X Factor: What is different about your project compared to other programs or solutions already out there?
We are different because we offer young girls of color the chance to be in close proximity with role models who are doing big things. The fact that viewers can watch a casual day-in-the-life video of students who go to schools like Harvard, CalArts or athletes from big name schools- and even get to ask for advice and chat with them- right from their phones is something that hasn't been seen much of before. We are normalizing success in our community using something that most of us have direct access to: social media.
7. Impact: How has your project made a difference so far?
Over the course of a year, we have garnered over 800 followers on Instagram, we have matched 30 of those followers with 19 past hosts for a 12 month long mentorship program, and we have received a flood of gratitude-filled comments from people who claim we have made a positive impact on their lives.
8. What’s Next: What are your ideas for taking your project to the next level?
In the future, my board of directors and I hope to register ProjectWOC as a 501c3 nonprofit organization. From there we want to launch additional programs under ProjectWOC that can better the lives of more girls across the nation. Lastly, some day we want to garner enough resources to cater to young girls in second and third world countries.
9. Which of the following types of expertise would be most useful for you?
10. Finances: If applicable, have you mobilized any of the following resources so far?
Help Us Support Diversity! Part 1 [optional] Which of the following categories do you identify with?
Black or African American (for example: African American, Jamaican, Haitian, Nigerian, Ethiopian, Somalian, etc) (8)
Help Us Support Diversity! Part 2 [optional] Do you identify as part of any of the following underrepresented communities?
Communities of color
How did you hear about this challenge?
Word of mouth
Referral: If you discovered the Challenge thanks to an organization or person other than Ashoka or T-Mobile, who was it?
Sarah Raza, #icanhelp nonprofit, Nadya Okamoto