J-Soft "iLikeMath - Cares Program"

Identifying a solution to ESSA (EveryStudent Succeed Act)which requires equity for disadvantaged scholars, while providing career & develpmt

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  • I am not an employee of BNY Mellon, or an immediate family member of a BNY Mellon employee
  • I am over 18 years of age
  • My organization is incorporated as a non-profit, for-profit, or hybrid organization, or I have a partner that is incorporated and could accept funds on my behalf
  • I have already piloted my initiative and have some initial evidence of impact
  • My organization is headquartered and creating impact in the United States


  • Man

Where are you making a difference?

Chicago, IL. 60654
Gary, IN. 46410

Focus Areas (required)

  • Business & Social Enterprise
  • Children & Youth
  • Civic Engagement
  • Human Rights & Equality

Date Started


Organization Type

  • for-profit

Project Stage: Select the description below that best applies to your approach.

  • Established (successfully passed early phases, have a plan for the future)


  • $100k - $250k

Website or social media URL(s) (optional)


Twitter URL


Facebook URL

Jones Software Corporation

LinkedIn URL


1.Founding Story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed.

Jones Software Corp. journey begins in 2009. As a Senior Financial Advisor for Merrill Lynch, located in Merrillville, IN., my objective was to build bridges into surrounding underserved communities ( Gary, Hammond, IN). Identifying communities pillars ( Clergy, Business, Educators, Aldermen, etc.,) I was drawn to the unique challenges of the Education Community ( Over-crowed classrooms, Single Parent Households, Lack of Technology, etc.,) Kenya Brooks-Jones and I started to tutor/mentor students after school ended.

 Due to a lack of technology funding in underserved communities, we utilized 8.5 by 11 notebook paper to build fluency exercises and to increase math efficacy and self-esteem for students. As time progressed our notebook pap

2. The Problem: What problem are you helping to solve?

The Every Student Succeed Act (ESSA) is the law that guides schools requirements for
scholars’ success perimeters. The law requires: movement toward equity for disadvantaged and high need scholars, all scholars to be taught with high academic standards as preparation for college and
career success, education and support communities receive important information from annual
assessments that measure scholars’ progress toward high standards, assi

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

JSC develops iLikeMath-Cares Program (iLikeMath), an adaptive learning software,
designed to analyze, assess and profile a student strengths and deficiency in Math. JSC
identifies a personalized learning curriculum designed for scholars to reach present grade level.
iLikeMath enhances procedural Math instruction for scholars performing below grade level. Scholars
earn points for our meritocracy program through their assessment and exercise scores from the
iLikeMath curriculum. These points are used for scholars to earn rewards focused on exposure and
learning lifelong skills such as college and career readiness, mentor-protégé relationships and personal
development. We believe scholars can achieve greatness with opportunities and champions such as our mentor-scholar program. Scholars who obtain direct coaching, mentoring and transferrable skills such as critical thinking, problem solving, conflict resolution and good citizenship are able to confidently compete in a S.T.E.M., environment.
JSC " Cares Program" is a meritocracy base program focused on prepping students for college readiness, career and development. The Cares Program in partnership with corporations educate

4. Example: Please walk us through a specific example of how your solution is working to solve the problem.

Students working on the iLikeMath Software tool to improve math efficacy. J-Soft Cares program has scheduled student fieldtrips at Microsoft / Apple, Common Wealth Edison

5a. Too many people in the U.S. have unmet needs for financial products and services. How is your work reaching a population(s) that is currently underserved? If it is not reaching an underserved population yet, how might it in the near future?

J-Soft markets " iLikeMath-Cares Program", to public, private, charter, alternative and catholic schools, located in underserved rural and urban areas.

5b. Please specify if the population you are reaching is underserved due to any of the following characteristics:

  • geography
  • race/ethnicity
  • age - youth
  • socio-economic class

6. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

ST Math is game-based instructional software for K-12 and is designed to boost math comprehension and proficiency through visual learning.
McGraw-Hill Connect
McGraw-Hill's "Connect" is a web-based assignment / assessment platform that helps you connect
your students to their coursework and to success beyond the course.
JSC, Advantages over the competitions:
A meritocracy component of the program where students earn transferrable skills such as coding,
job shadowing and summer internships when available through corp. resources.
30% to 40% Cheap

7. Impact: How has your project made a difference so far?

J-Soft vision is to maximize student potential. We achieve this by championing Innovation in a collaborative effort with students, educators, community and leveraging corporate resources. We are making a difference on multiple fronts: From students competing with peers to increase math efficacy, in the process earning meritocracy points to earn field trips to participate in events such at Digi-Girlz at Microsoft Aon Center ( Chicago) where girls, Primary and Secondary students receive a sneak peek at what a career in technology would look like, to students who have never engaged in class activities, performing a 360 and leading group projects when we mentor Primary students in partnership with IBM.

8a. Spread Strategies: Moving forward, what are the main strategies for scaling your impact?

Expansion – Currently JSC is based out of 1871, a shared office space located in the Merchandise Mart Plaza. Our goal is expansion and private office space at an economical cost within the Chicagoland area to conduct daily business.
➢ Travel – JSC will expand our business reach to contact potential school district, located in multiple states outside of IL. Our business model is based on sustainability and predictability. This process will be repeated first domestically and in future years international.

> - Contined Research / Development within the Academia Community.

8b. If applicable, which of the following scaling strategies have you launched?

  • Organizational Growth
  • Large Scale Partnerships
  • Trainings, Consultation
  • Lobbying, Policy Change

9. Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Key Assumptions
Key Assumptions. Jones Software Corporation - Based on previous sales and competitive analysis:
• Software cost - 14.5k per school
• Number of actual appointments, Territory Managers will schedule with school Math Coordinators.
• National Avg of Sales appointment per week 3
• National Sales Close per sales rep per week.
2018 2019 2020
$503,500.00 $2,128,000.00 $2,850,000.00

10. Team: What is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

Kevin Jones - CEO & Co-Founder: Full-Time
Kenya Brooks-Jones : President & C0-Founder - Full-Time Future CIO.
Zakiya Moton - Executive Program Director & Corp. Partnerships : Full Time.
Shelley Taylor: Comptroller: Full-Time. Future CFO
Software Development Team: Contracted employees. Future Retention/ In-house.

Help Us Support Diversity! Part 1 - Which of the following categories do you identify with? (optional)

  • Black or African American (for example: African American, Jamaican, Haitian, Nigerian, Ethiopian, Somalian, etc)

Help Us Support Diversity! Part 2 - Do you identify as part of any of the following underrepresented communities? (optional)

  • Communities of color

How did you hear about this challenge?

  • Recommended by others

Evaluation results

2 evaluations so far

1. Overall, would you champion this entry as a excellent example to move forward to the next phase of the challenge and become a semifinalist?

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 50%

No - 50%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 0%

Yes/maybe - 0%

Maybe - 100%

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No - 0%

3. Is this entry IMPACTFUL on financial wellbeing?

Yes, absolutely! - 0%

Yes/maybe - 50%

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No - 0%

4. Is this entry SUSTAINABLE?

Yes, absolutely! - 0%

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Maybe/no - 50%

No - 0%

5. What are some of the HIGHLIGHTS of strengths of this entry?

Connection to underserved community - 100%

Clarity of Model - 0%

Clarity of Writing - 0%

Idea Originality - 50%

Understanding of the marketplace or sector - 0%

Impact measurement - 0%

Impact Potential - 0%

Financial Sustainability - 0%

Team - 0%

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Potential to scale - 0%

6. What are some of the areas for IMPROVEMENT of this entry?

Connection to underserved community - 0%

Clarity of Model - 100%

Clarity of Writing - 100%

Idea Originality - 0%

Understanding of the marketplace or sector - 0%

Impact measurement - 50%

Impact Potential - 0%

Financial Sustainability - 50%

Team - 0%

Partnerships - 0%

Potential to scale - 50%


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