We are 'On It' Nationwide!

We provide free computers and Internet / Broadband to low-income families with students in K-12 that reside within the United States.

Photo of The On It Foundation
1 0

Written by


  • I am not an employee of BNY Mellon, or an immediate family member of a BNY Mellon employee
  • I am over 18 years of age
  • My organization is incorporated as a non-profit, for-profit, or hybrid organization, or I have a partner that is incorporated and could accept funds on my behalf
  • I have already piloted my initiative and have some initial evidence of impact
  • My organization is headquartered and creating impact in the United States


  • Woman

Where are you making a difference?

Headquartered in Miami, FL 33015, we are nationally focused. We are providing an impact nationwide to all K-12 students that receive a free or reduced school lunch, attend a public / home-school and reside within the United States.

Focus Areas (required)

  • Business & Social Enterprise
  • Children & Youth
  • Development & Prosperity
  • Environment & Sustainability

Date Started

November 1, 1999

Organization Type

  • nonprofit/NGO/citizen sector

Project Stage: Select the description below that best applies to your approach.

  • Scaling (expanding impact to many new places or in many new ways)


  • $10k - $50k

Website or social media URL(s) (optional)

Organization Website: http://theonitfoundation.org/ Sustainability Website: http://www.jumponitprogram.com/ - The 'Jump On It' Program

Twitter URL

Twitter: http://twitter.com/OnItFoundation

Facebook URL

Facebook: http://www.facebook.com/pages/The-On-It-Foundation/116811805069561

LinkedIn URL

LinkedIn: http://www.linkedin.com/in/theonitfoundation

1.Founding Story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed.

The Founder’s personal history is behind the creation of The On It Foundation. Due to personal hardships, the Founder was unable to purchase a computer for her daughter who was struggling in her computer class. After conducting an extensive search for organizations and businesses that might relinquish donated or surplus computers to low-income families, she found none that were willing to donate directly to individuals. Therefore, in November 1999, The On It Foundation was founded by Ms. Calvetta Phair. The On It Foundation is a public 501(c)(3) non-profit organizations with the mission to enhance and expand technology access to economically and socially disadvantaged families with school-age children in grades K-12.

2. The Problem: What problem are you helping to solve?

The pace of technological change in today’s economy has never been greater. It will accelerate still further, in an exponential manner. The best jobs created in the technology age will be filled by those who possess the skills required to compete for them and carry them out. The technology-driven marketplace of the 21st century will add about 21 million jobs to the American economy by 2020 – if we can only educate our young people to fill them.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

The On It Foundation purchases computers from computer outlet stores and receives donations of surplus computers and furniture from corporations and individuals. The equipment is upgraded by networking engineers who generously donate their services to making sure the computers are fully equipped and operational. The computers are then placed directly in the homes of qualified students by our computer technician. Twenty hours of instructional 21st Century training in the home and/or at a CTC (Community Technology Center) comes with the computer. The effects of this program can extend to other family members as well. In many cases, the adults in the home who do not possess computer skills are able to learn through exposure to technology. To date, the On It Foundation has donated over 5,000 free computers to low-income families with school-age children in grades K-12. We have also provided over 10,000 volunteer hours of computer training to the recipients of our computers.

4. Example: Please walk us through a specific example of how your solution is working to solve the problem.

The On It Foundation provides assistance to, and partners with LEA and organizations that have Workforce Initiatives, Provide Resident Services and Computer Training to Residents in Multi-Family and Public Housing Units, Youth-At-Risk Programs, and Parent/Student computer training partnerships. Our goal is to incorporate technological skill-sets as a lifestyle, for the necessary advancement and learning of such is crucial to a student's empowerment and career opportunity advancements for his/her future. In addition, job skill requirements, employment opportunities and learning to navigate on the computer for social service programs are essential for the parents of underprivileged students. Therefore, we provide computer training curriculum's to include the parents as well.

5a. Too many people in the U.S. have unmet needs for financial products and services. How is your work reaching a population(s) that is currently underserved? If it is not reaching an underserved population yet, how might it in the near future?

GEOGRAPHICAL FOCUS: National DEMOGRAPHIC: All students in grades K-12 that receive a free or reduced school lunch in the United States.

5b. Please specify if the population you are reaching is underserved due to any of the following characteristics:

  • ability
  • geography
  • work status
  • race/ethnicity
  • age - youth
  • socio-economic class

6. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

Our organization is extremely unique as it provides direct technological tools and skill set services to the home thus impacting all within the household and surrounding neighbors. The On It Foundation also differs as it focuses on the under-served within the United States only. We partner with local donors via corporations and/or private citizens to impact their communities by donating computers for refurbishing; and offer volunteer/employee engagement hours for computer training to the recipients.

7. Impact: How has your project made a difference so far?

Purpose of Goals and Outcomes: Process Outcomes: • Homes with at least one child receiving free lunches in school will receive a free computer • Homes that have received free computers will also receive tutelage in the homes. Impact Outcomes: • 100% of our Children learn to use computers efficiently. • 100% of our Children evince a greater interest in schoolwork after six months on the computer as measure by self-evaluation. • 100% of our Children demonstrate greater involvement in learning as measured by increases in school grades. • 100% of our Children experience enhanced self-esteem as evaluated by guided self-reporting of the student.

8a. Spread Strategies: Moving forward, what are the main strategies for scaling your impact?

Our goal is to provide STEM education to our under-served youth so our students may obtain increased skill sets to attain STEM careers in Cyber Security, Engineering, or Scientist for example. In partnering with our for-profit company - America's Workforce Solution, LLC, we have created a social-enterprise model - Youth Employment Program (YEP), to offer accreditation and training apprenticeship programs to youth and young adults.

8b. If applicable, which of the following scaling strategies have you launched?

  • Organizational Growth
  • Large Scale Partnerships
  • Trainings, Consultation
  • Campaigns
  • Industry Standards (labels, certification, awards, etc.)

9. Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The Jump On It! Program: The On It Foundation has made further provisions for those families that do not qualify for a free computer, yet cannot afford to purchase one because of bad credit or little or no disposable income. The On It Foundation’s Computer Guarantee Purchase Program – Jump On It, offers those families a guaranteed way to purchase exceptional, low-cost computers by partnering with local computer distributors that provide very low lay-away plans.

10. Team: What is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

We have a volunteer Board and average over 100 volunteers ongoing to assist with our program services and offerings. We are seeking funding to expand our operational and program offerings for paid staff and increase our logistics of offering program/services to rural areas.

Help Us Support Diversity! Part 1 - Which of the following categories do you identify with? (optional)

  • Black or African American (for example: African American, Jamaican, Haitian, Nigerian, Ethiopian, Somalian, etc)

If you replied "Self-identify race, ethnicity, or origin" in the question above, please specify. (optional)


Help Us Support Diversity! Part 2 - Do you identify as part of any of the following underrepresented communities? (optional)

  • Communities of color
  • Disability community
  • Low-income community

If you replied "Other" in the question above, please specify. (optional)


How did you hear about this challenge?

  • Recommended by others

If you replied "Other" in the question above, please specify. (optional)


Evaluation results

3 evaluations so far

1. Overall, would you champion this entry as a excellent example to move forward to the next phase of the challenge and become a semifinalist?

Yes, absolutely! - 100%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 66.7%

Yes/maybe - 33.3%

Maybe - 0%

Maybe/no - 0%

No - 0%

3. Is this entry IMPACTFUL on financial wellbeing?

Yes, absolutely! - 100%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 0%

No - 0%

4. Is this entry SUSTAINABLE?

Yes, absolutely! - 66.7%

Yes/maybe - 0%

Maybe - 33.3%

Maybe/no - 0%

No - 0%

5. What are some of the HIGHLIGHTS of strengths of this entry?

Connection to underserved community - 100%

Clarity of Model - 66.7%

Clarity of Writing - 0%

Idea Originality - 33.3%

Understanding of the marketplace or sector - 66.7%

Impact measurement - 33.3%

Impact Potential - 100%

Financial Sustainability - 0%

Team - 0%

Partnerships - 0%

Potential to scale - 33.3%

6. What are some of the areas for IMPROVEMENT of this entry?

Connection to underserved community - 0%

Clarity of Model - 0%

Clarity of Writing - 0%

Idea Originality - 0%

Understanding of the marketplace or sector - 0%

Impact measurement - 100%

Impact Potential - 50%

Financial Sustainability - 0%

Team - 50%

Partnerships - 50%

Potential to scale - 50%

Attachments (1)

TheOnItFoundation_Executive Summary_2018.pdf

The On It Foundation Executive Summary provides information about our programs and services which are provided free to all our recipients (and their families) within the United States

1 comment

Join the conversation:

Photo of Brittany Corner

STEM is the way of the future, keep up the good work