I really enjoyed reading through your submission. This is an interesting take on consumer power. I know if I were more knowledgeable about certain brands (which includes their beliefs) that would for sure effect if I choose to purchase their product or not. I really like this project and already see the real-world impact it can have on a household.
This project idea is so important, especially in this day and age. I am so glad people like you have these ideas to help curb this issue. I also believe your established connections are important, and will really help you spread your project state and nation-wide.