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Pedro commented on Flourish: Making Savings Feel Like Play!

Hi Ben,

During our user interviews and secondary research, we see that individuals dread engaging with their finances. Managing money is stressful and it feels like a chore. It is often common to see individuals prioritizing the now versus the later so the "fun activities" (games) and chance to win prizes give our savers a sense of immediate gratification (excitement now). We are testing different engagement such as a raffle and some other short games and have got different levels of success. More to come...

Let us know if you have any other thoughts.

The program may be able to partner with MIINT as they have a good training for impact investing. :)


Pedro commented on Esusu – generating financial access for everyone

Check out Mission Asset Fund. They could be a good partner to share learnings with.