High poverty rate among producers of agricultural produces (food) was the initial realization and a problem I dearly wanted to contribute solve. Analyzing the problem showed different aspect of the problem from barren lands from overuse of chemicals, chemical input cost, low yield from farming and low or abusive market condition/prices.
Applying my chemical engineering background, we started with providing value addition or local industrialization but this was not sustainable among the farmers.
Realizing and finalizing of easy to integrate (beekeeping) into farming was a turning point.
Alternate animal feed other than conventional approach is an impactful project. Executing this through engaging various stakeholders and also creating a shared value through biodiversity improvement makes it easy to adopt across a large audience.
Anu Sridharan, the use of a digital media to enhance a digital model creation and co creation is impressive. Well thought. Gathering data to optimize decision making is a very sustainable approach. you can also review my project Beekeeping integration into crop farming (Green Honey).