This sounds like a great initiative. I was surprised to read that you haven't yet pursued the restaurant markets. Have you considered preparing any of the foods yourselves to deliver higher-value products to your customers? This is a model that is taking off in DC. (http://www.galleyfoods.com). I know that's quite a leap, and it already sounds like you're doing some important market making. Well done!
Hi Sam, This is a really well-written overview with some excellent data and great energy. I particularly appreciated the aha moment and the deep value of the culture as the basis for your solution. Well done!