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This Coba initiative is the best CSV implementation I have seen so far – including within Nestle. It started from a business need (access to foreign currency, which also hampers our own business in Ethiopia considerably) and resulted in the creation of an export business by organising PET collection and investing in a local recycling facility, which is as good as any I have seen in Europe. While solving their FX problem (recycled PET is sold to Italian manufacturers) Coba created new jobs (predominantly for women), invested in state-of-the-art technology and helped to reduce the environmental burden of empty bottles littered in the environment.