As a former U.N. analyst, I had visibility to the needs of immigrants coming to the US, particularly women. I knew there was a fit between helping immigrant women leverage their baking skills and filling the void that existed in the market for ethnic breads. The idea happened while sharing with a friend my job interview at Women’s World Banking. He heard Women’s World “Baking.” It conjured up an image that I never forgot. For the next ten years, as I pursued graduate school and career in social justice and public policy work, that misheard word – baking instead of banking – would stay with me.