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Chaka commented on Village based processing of organic spices

Dear Marg,
I have seen your project is increasing income for the farmers. What nutritional value and shared value are you creating with your project?

Dear Marg,
We want to preserve the Environment by motivating smallholder farmers at the local rural concentrating on farming as source of income unlike cutting down of trees for charcoal for sell by providing them guaranteed market of cereal and legume crops at the local rural throughout the year and giving them long term loans in terms of solar water pump systems with total dynamic head of 90 meters and pump flow rate of 4600litres of water per hour and household solar lighting systems. The business solves the problem by motivating smallholder farmers at the local rural to grow different types of crops throughout the year by the guaranteed market provided at the local rural level and by the use of solar water pump systems thereby preserving the environment unlike cutting down of trees for charcoal as source of income. The non-cutting of the trees for charcoal for sell will be one of the conditions in the solar water pump loan agreement with the smallholder farmers at the local rural so that they could concentrate on farming of cereal and legume crops which the market will be guaranteed for them at the local rural. This will motivate the smallholder farmers to increase the production of cereal and legume crops which are nutritious. The smallholder farmers will be motivated to concentrate on farming as the source of income because of the guaranteed market at the local rural for the crops they will be growing. In the long run because of the increased income that the rural smallholder farmers will have will start to purchase the solar water pump systems from our company instead of loans and will make it easier for them to pay for solar home lighting systems. All the future generation will develop a culture of having solar water pump system for farming as source of income thereby preserving the trees. The smallholder farmers will be our customers for solar water pump systems and at the same time will be our producers of cereal and legume crops which we shall be purchasing from them at the local rural and sell to bulk buyers and processors. We have customers at both ends, the smallholder farmers in the rural for solar water pump systems and home solar lighting systems at one end and bulk buyers of cereal and legume crops at the other end. The idea is for the smallholder farmers to be growing cereal and legume crops throughout the year under irrigation to adapt to drought caused by climate change as source of income because of the guaranteed market we shall provide at the local rural with the aim of discouraging deforestation for charcoal for sell as source of income. By so doing the culture will develop for the rural smallholder farmers and future generation to have solar water pump systems for irrigation which will provide us the market for the solar water pump systems. It could be similar to the way the culture of having a mobile phone for communication has developed. In the long run we shall design portable turbines for generating electricity from running streams and rivers which we shall be able to sell to smallholder farmers in the rural because they would be able to afford because of increased income from crops sales by so doing creating shared value for the current and future generation to embrace as culture.