Social entrepreneur following the mission of empowering people to make trusted food choices and therefor impact their health positively. 15+ years in food/tech marketing & startups (previously at KPMG, Exact...). My father died of a heart attack (too much cholesterol in his diet) and my uncle passed away because of diabetes type 2, caused by too much sugar consumption and lack of understanding about what to eat. I wanted to help other families not to live the same tragedy and therefore create tools to educate populations and help them manage their personal health related-diets.
Hi Sujay, useful app! Our approach is complementary. Consumers can keep track of what they eat and find better alternatives depending on their diet, so we could educate i.e. pregnant women this way. The difference is that we focus on the data, whereas you work with dieticians and health authorities if I understood well.